Export Readiness support for Nunavut businesses.

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Export Readiness support for Nunavut businesses.

• Presented by Dushyenth Ganesan
• Trade and Export Development
• Department of Economic Development and
  Transportation
• Government of Nunavut

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ED T Trade and Export Development Services

• Export Readiness mentoring and support
• Market development support
• International Trade regulation advice and
  negotiation support
• Business development advice and support
• Product /Service delivery logistics advice and
  support.

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Is Exporting a viable business option ?

• Why Export?
• To be part of the global market place
• Ability to work in dvisersified markets and
  develop unique business linkages
• Access to larger market base

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Is your business ready to export?

• Export Readiness Considerations
• Human and Financial resources
• Supply capabilities
• Competitiveness
• Expectations.

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Export Considerations

• Increased Business Costs
• - Travel
• - Marketing materials
• - Additional staff
• - Increased communication cost
• - Shipping /Freight handling

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Export Considerations

• Additional administration needs and costs
• Certification and regulatory requirements.
• Modification of Marketing materials and packaging
  to meet specific needs of international markets.
  (Language and Culture)

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Acquiring Export Skills and Finding Sources of
Assistance

• SOURCES OF INFORMATION
• GN- ED T Trade and Export Development
• Canada Nunavut Business Service Center
• International Trade Canada/ Trade Commissioner
  Service / International Trade Centers
• Industry Canada / Export Source
• Export Development Corporation

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Creating an Export Plan

• KEY ELEMENTS
• -Product /Service Description and competitive
  advantage
• -Market Analysis
• -Market / Marketing Strategy
• -Management and Operational structure
• -Facilities
• -Financial Requirements / Budgets / Forecasts

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Researching and Selecting Markets

• Understanding Market Types
• Developed vs. Developing economies
• Modern Western Economies
• Unique markets i.e. China / Japan /Russia

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Researching and Selecting Markets

• Issues to consider
• Travel and Shipping logistics
• Language and Cultural differences
• Political stability, reputation and security
• Relations with Canada
• Regulatory requirements
• Monetary conditions and regulations

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Marketing Your Product or Service

• Developing marketing materials and promotion
  strategies
• Participation in marketing events and activities
• Marketing Channels and Mechanisms
• - Agencies and Marketing reps
• - Marketing and distribution partnerships

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Marketing your product or service

• Issues to consider
• Competitive Advantage
• Refining product or service to specific markets
• Pricing strategy taxes /tariffs/customs
  duties/foreign exchange implications
• Marketing resources

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Marketing your service or product

• Issues to consider
• 5.Distribution and point of sales / delivery of
  service
• 6. Invoicing and Payment International
  transactions
• 7.Product positioning
• 8.Protection- patents / intellectual property
  protection.

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Successful Delivery of Product to New Market

• Market Entry Strategy
• Establishment of Business or partnership in host
  country
• Regulatory Certification and Licensing
  requirements
• Packaging and Labeling
• Product delivery Logistics.
• Insurance

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Export Development Support

• Venture Financing
• Export Tax Credits
• Freight Subsidies
• Business development Grants

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USFDA Food Export Registration Requirements

• Owners, operators, or agents in charge of
  domestic or foreign facilities that
  manufacture/process, pack or hold food for human
  or animal consumption in the U.S.
• Foreign facilities may choose to designate their
  U.S. agent as their agent-in-charge for purposes
  of registration
• The U.S. agent must reside or maintain a place of
  business in the United States

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USFDA Definition of Food Products

• - (1) articles used for food or drink for man or
  other animals, (2) chewing gum, and (3) articles
  used for components of any such article.

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Who needs to register to export to US markets

• Manufacturing/processing a finished food product
• - Packing or holding a food product or food
  ingredient
• Fishing vessels that engage in on board
  processing

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Examples of Food Products subject to USFDA prior
notice rules

• Dietary Supplements and Dietary Ingredients
• Infant Formula
• Beverages (including alcoholic and bottled water)
• Fruits and Vegetables
• Fish and Seafood
• Dairy Products and Shell Eggs
• Raw Agriculture Commodities for use as food or
  inputs
• Canned and Frozen Foods
• Bakery Goods, Snack Food, and Candy
• Live Food Animals
• Animal Feed and Pet Food

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Information required by USFDA Prior notice
documentation

• Name, full address, phone number, fax number, and
  e-mail address of the facility.
• Name, address, and phone number of the owner,
  operator or agent in charge.
• Same information for the parent company, if the
  facility is a subsidiary.
• All trade names the facility uses.
• Name, address, and phone number of its U.S.
  agent.

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USFDA Registration Process

• FDA strongly encourages electronic registration
• Registrants must use Form 3537 to register a
  facility or update a registration.
• Can be found at www.fda.gov/furls, which will
  operate 24 hours a day, seven days a week
  commencing October 16, 2003.
• Online Registration Help Desk 7am 11pm
• ph 301-575-0156 / fax [phone]
• email furls_at_fda.gov

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US Export Prior Notice Requirements

• Must be received and confirmed electronically
• No more than 5 days before arrival
• No fewer than
• Truck - 2 hours before arrival
• Air or Rail - 4 hours before arrival
• Marine - 8 hours before arrival
• Mail Before posting international (parcel must
  be accompanied by confirmation of FDA receipt of
  prior notice)

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Dushyenth Ganesan

• Trade and Export Development
• Department of Economic Development and
  Transportation
• Government of Nunavut
• Box 204,Pangnirtung,Nunavut ,Canada
• XOAORO
• Tel[phone]
• Fax[phone]
• E-mail dganesan_at_gov.nu.ca