Fundraising:

1
Fundraising How to Raise the Money You Need
to Change the World
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2
Have You Ever Asked Anyone for Money in the
Past??? ??? ??? ???? ????? ?? ??? ?? ???????

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• Family
• Friends
• Boss
• Colleagues
• Bank
• What did you say to get the money?
• What did you want it for?
• What arguments were most persuasive?

3
Why Fundraising is Important????? ????? ???
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• Makes goals attainable and winning possible.
• Money begets money.
• Amount total number of contributors.
• You may not succeed with it, but you certainly
  wont succeed without it.

4
General Fundraising Rules????? ???? ???? ???????

• Fundraising requires planning and research.
• Set realistic goals for your fundraising efforts.
• Start with those closest to you family,
  friends, colleagues, etc
• The number one question you must ask about any
  potential donor is How do they benefit? Once
  you can answer this question for them, it is much
  more likely you will be able to convince them to
  contribute to your cause.
• Its not just about the amount of money raised
  but also the number of individual donors.

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5
Keys to Success?????? ??????

• Budget FIRST
• A WRITTEN detailed fundraising plan (timeline,
  narrative of each component, budget for each
  component, human resources needed)
• A good fundraising coordinator
• Updated, researched lists of donors
• What do they give money to?
• What do they care about?
• Fundraising message
• Dedicated time
• Set goals
• Persistence

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6
The Right Attitude!??????? ??????!

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• Why are you doing this?
• Committed, passionate, winning
• Give others an opportunity to participate
• You are not
• A beggar
• A bill collector
• Corrupt

7
Who Gives Money??? ???? ???? ??????

• YOU
• People just like YOU
• People who know you
• People whom you have worked with
• People who have encouraged you
• People whom you have given money
• People who like what you stand for
• People who have money
• People who believe in supporting women

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8
Who Do You Ask??? ???? ???? ????? ????

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• Everyone knows 100 prospects
• People from your tribe
• Friends, family, neighbors
• Work colleagues
• People you know from the community
• Your mosque or church families
• Social clubs you belong to
• Professional groups

9
Fundraising Strategy?????????? ??? ???????

• Evaluate giving potential
• Capacity relationship interest
• Craft a message
• Friends and family EARLY money
• Ideologically similar
• Powerbrokers
• Women supporters
• Select appropriate tools
• High donors
• Personal call time
• Finance Committee
• Mid-Low donors
• Events
• Letters

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10
How To Ask For Money??? ???? ?????

• Establish a quick and comfortable rapport
• Speak to their interests (research!)
• Tell your story
• Give her/him an insiders look at your
  cause/campaign
• Explain why you need the money
• Instill a sense of urgency
• Ask for a specific amount of money
• STOP WAIT
• Get the money!

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11
The Reluctant Prospect??????? ???????

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• Some now and some later
• Lesser amount
• Donation later (specific date)
• Endorsement
• Introduce you to others who can give
• In-kind contributions
• Volunteer time
• Advice
• Make sure every call is a win-win!

12
The Worst Thing that Could Happen???? ?? ??
????...

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• They say no
• You tried
• Win/win one more person who knows more about
  your cause
• Its not personal
• Can I call you again later (when something has
  changed)

13
Call Time??? ???????

• Schedule time every day.
• Send information in advance.
• Call from your updated form.
• Leave an interesting message.
• Set daily goals.
• Be persistent.
• Keep adding to your list.
• Dont be discouraged!

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14
Tracking Donors and Donations????? ??? ?????????
?????????

• Ways to track
• Database or spreadsheet
• Cards or call sheets
• Information needed
• Contact info
• Personal info
• Source of contact (or where met)
• Previous giving history
• Amount to ask for
• Current contributions and/or asks (date,
  response, amount, thank you)

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15
The Finance Committee?????? ???????

• People who have money
• People who have given money
• People who know people with money (and will
  introduce you)
• People who can host a home fundraiser
• People who can secure in-kind contributions
• People who are not afraid to ask

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16
Events?????????

• Types
• Forums and conferences
• Community rallies
• Home fundraisers
• PROS
• Build community support
• Find volunteers
• Raise visibility
• CONS
• Expensive
• Lots of work
• Dont usually raise a lot of money
• Time consuming

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17
Making Events Effective??? ????????? ??????

• Goal most money for least cost.
• Start six weeks ahead.
• Only one person is in charge.
• Make a budget and a fundraising goal.
• Get sponsors/table captains to underwrite the
  cost.
• Make the invitation unique.
• Accessible location, parking, right sized room.
• Parking/directions on the invitation.
• Follow up with phone call or e-mail.

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18
Making Events Effective??? ???????? ??????

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• Program decorations not as important as
  turnout.
• Get supplies donated where possible.
• Underestimate food and drink.
• Put out many directional signs.
• Information for guests to take with them.
• Who does introduction?
• Comments short and thank yous.
• Who does the ask?
• Send thank you notes to hosts.
• Follow-up calls to new prospects.

19
Make It Work! ???? ??????!

• You need to spend money in order to raise it.
• Money comes in commensurate to the amount of time
  you spend raising it.
• Do your homework and know how much a prospective
  donor can afford to give.
• No one wants to give money. You MUST ask for it!
• Keep a running total of what you have raised.
• Dont let a pledge go uncollected.
• Learn how to fundraise effectively, dont just
  accept it as a hated chore.
• Dont make fundraising the last thing on your To
  Do List. Make it the FIRST!
• Ask for money everywhere you go.
• Train everyone on how to raise money.

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