The World of UTZ CERTIFIED

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The World of UTZ CERTIFIED
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Sustainability is business reality

• Governments require food safety and traceability
• Europe, Japan, USA
• Consumers more demanding, better informed
• Expect their brands to take care
• Retailers, brands, roasters
• Continuous quality supply assurance of
  sustainable practices in origin
• Farmers
• Meet market requirements through professional
  farming

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Two key questions

• With UTZ CERTIFIED, everyone in the coffee chain
  can
• credibly answer the two key questions their
• customers expect them to be able to answer

Where does my coffee come from and how was it
grown?
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DNA of certification practices

• Balancing
• Meaningful impact
• Credibility
• Low costs / efficiency
• Added value
• Acceptance

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Meaningful impact Code of Conduct
Social
Business practices
Environment
Traceability and record keeping
Access to healthcare
Controlled agrochemical use
Monitoring business processes
Reduced water usage and pollution
Worker health and safety
Decent housing for workers
No deforestation
Training
Prevention of soil erosion
Access to education
Food safety
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Credibility
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Efficiency

• Lean organization
• Small team worldwide
• Aiming at self financing
• Farm level
• No admittance fee
• Independent certifiers
• Support structure CSN
• Added value intrinsic value UTZ premium
• Market
• Credible sustainable quality assurance at low
  cost
• Quality supply 18 origins available

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Added value positive cycle
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Acceptance

• Sustainability People, Planet Profit
• Meaningful impact in coffee origin
• Credible assurance transparency
• Efficiency market orientation
• Added value for all stakeholders

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UTZ CERTIFIED sustainable quality assurance
this product and this organization are Good
Inside coffee, cocoa, palm oil, tea,
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Different instruments one goal
Consumer labels Fairtrade Organic
Rainforest Alliance
Branding of the label, proactive consumer
approach
Corporate Responsibility Program UTZ CERTIFIED
Good inside
Round Table 4C
Market share