Guerrilla Web Strategy

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Guerrilla Web Strategy
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Hi, Im Leeanne Lowe ) Creative Director at
Lovely www.lovelywebstuff.com
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1. Control Scope 2. Save Time 3. Reduce Costs 4.
Good Client Relationship 5. Effective Online
Presence 6. Better at Your Job
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This is not graphic design
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Define Overall Strategy Scope Content
Architecture
Discover Research Client Needs User Needs
Develop Prototyping Coding Testing Revisions
Deploy Documentation Training Launch Measure
Design Interaction Interface Visual Design
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Website
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Search Engines
Online Advertising
Social Networks
Website
Industry Specific Sites Communities
RSS
Email Communications
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Strategy is the foundation for creating any
successful experience. Adaptive Path
(www.adaptivepath.com)
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Websites generally exist to serve one of two
purposes to make the company money or to save
the company money. Jesse James Garrett, The
Elements of User Experience
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So whats Guerrilla Web Strategy?
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1. Quicker 2. Less Resources 3. Cheaper
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Formalize what youre already doing
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1. Competitive Analysis 2. Decision Maker
Interviews 3. User Research 4. Strategy Workshop
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1. Competitive Analysis 2. Decision Maker
Interviews 3. User Research 4. Strategy Workshop
aka Online Research aka Client Questionnaire aka
User Questionaire aka Project Meeting
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Competitive Analysis aka Online Research
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Decision Maker Interviews aka Client Questionaire
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User Research aka User Questionnaire
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Strategy Workshop aka Project Meeting
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Define aka Strategy Documentation
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1. Web Strategy Document 2. Scope Document 3.
Search Engine Plan 4. Content Outline 5. Site
Architecture Chart6. Creative Brief
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Review aka Client Sign-off
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Measure aka Is this thing turned on?
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Urm, Why am I doing this again?
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Questions?
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View presentation again www.lovelywebstuff.com/gue
rrilla-web-strategy (urm, tomorrow)