On The User Experience

1
On The User Experience
What is user experience Who designs the user
experience How to design the user
experience Who designs the user experience
redux User research in the design of user
experience
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What is User Experience?

• nearly everything in someones interaction with
  a product Mike Kuniavsky
• how the product behaves and is used in the real
  world Jesse James Garrett

Its Complicated!
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What is User Experience? (Kuniavsky)

• The three Is of user experience
• Information
• The sites content and the organization of the
  content
• Interaction
• The sites functionality and navigation
• Identity
• The sites visual theme, voice, and brand

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Evaluating the User Experience
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Who Designs the User Experience? (Kuniavsky
)

• The three Is of user experience design
• Information Architects
• Organize the content to match the users
  expectations
• Interaction Designers
• Assure functionality meets users needs
• Identity Designers
• Create a distinctive site that is memorable for
  the user

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The Elements of User Experience
Jesse James Garrett
User-Centered Design The practice of creating
engaging, efficient experiences
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The Five Planes
Surface
Skeleton
Structure
Scope
Strategy
A Conceptual Framework for User-Centered Design
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Strategy

• What are the goals of the users?
• What are the goals of the client?

Surface
Skeleton
Structure
Scope
Strategy
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Strategy

• What are the goals of the users?
• What are the goals of the client?

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Scope

• What content is needed?
• What functionality is needed?

Surface
Skeleton
Structure
Scope
Strategy
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Scope

• What content is needed?
• What functionality is needed?

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Structure

• How is the content organized?
• How do you interact with the site?

Surface
Skeleton
Structure
Scope
Strategy
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Structure

• How is the content organized?
• How do you interact with the site?

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Skeleton

• How is the interface arranged?
• How is the information communicated?
• How is the site navigated?

Surface
Skeleton
Structure
Scope
Strategy
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Skeleton

• How is the interface arranged?
• How is the information communicated?
• How is the site navigated?

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Surface

• How is the content arranged?
• How does the content look?
• How is identity established?

Surface
Skeleton
Structure
Scope
Strategy
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Surface

• How is the content arranged?
• How does the content look?
• How is identity established?

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The Five Planes
Surface
Skeleton
Structure
Scope
Strategy
A Conceptual Framework for User-Centered Design
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Elements of User Experience
Surface
Aesthetics, Identity
Skeleton
Accessibility, Usability,
Structure
Organization, Navigation
Scope
Content, Functionality,
User needs, Client goals,
Strategy
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Types of Sites
Surface
Skeleton
Structure
Content
Functionality
Scope
Strategy
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The Five Planes in Detail
Surface
Skeleton
Structure
Information
Tasks
Scope
Strategy
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Who Designs the User Experience?
(Garrett)
Surface
Skeleton
Identity Designers Create a site that is
memorable for the user
Structure
Scope
Strategy
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Who Designs the User Experience?
(Garrett)
Surface
Skeleton
Information Architects Organize the content based
on user needs Interaction Designers Develop
functionality to fit user expectations
Structure
Scope
Strategy
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Who Designs the User Experience?
(Garrett)
Surface
Skeleton
Interface Designers Enable users to accomplish
tasks Information Designers Successfully
communicate with the users Navigation
Designers Enable users to move through the
information
Structure
Scope
Strategy
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The Five Planes in Detail
Surface
Skeleton
Structure
Scope
Strategy
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User Research Techniques
Surface
Focus groups, Surveys
Skeleton
Usability testing, Log analysis
Structure
Card sorting, Diaries
Scope
Contextual inquiry, Task analysis
Demographics, Focus Groups, Surveys, Competitive
analysis
Strategy