Dublin City Business Improvement District (DBID)

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Dublin City Business Improvement District
(DBID)

• Presentation to
• Irish Hotel Federation
• By Richard Guiney
• CEO
• DBID
• 13th November 2008

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Contents

• DBID Goals Objectives
• DBID Vision Statement
• Critical Path Laying the Foundations
• Chronology of Delivery

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• Section One Goals and Objectives

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Genesis of the BID

• Our Dublin
• North American idea
• Addresses urban decay
• Significant success rates
• Dublin starting at a higher point
• Sustain enhance citys competitive advantage
• Enhanced need in tougher times
• Collective collaborative action

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The BID in focus

• Improve citys ambience
• Location of choice
• Shopping
• Visiting
• Doing business
• Primary Focus
• Clean Green
• Safety Security
• Secondary focus
• Capital programmes
• Marketing the city

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How the BID works

• Legislation 2006
• Levy one-twentieth of general rates
• No opt outs
• Mandate must be renewed every 5 years
• Important city partnerships
• Dublin City Council
• Gardaí
• Baseline enhanced base line

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• Section Two Vision Statement

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Branding

• Desired brand associations
• Effective
• Efficient
• Understanding
• Value for money
• Consistent quality
• Define our identity with
• Members
• City
• Media
• Wider public

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Critical Path Laying solid foundations

• Establish BIDs critical path
• In line with goals and objectives
• Set up structures and processes
• Identify needs and expectations
• Identify and forge effective partnerships
• Ensure efficient use of resources
• Begin roll out of services
• Establish KPIs and begin progress monitoring

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Critical Path Building on foundations

• Establish visibility with
• Members
• City stakeholders
• Media
• General public
• Importance of ambassador programme
• Monitor
• Liaise
• Assist

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• Section Three Chronology of Delivery

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Chronology of activity

• March Joined CEO
• April Initial Ambassadors recruited
• May Ambassadors trained on the streets
• June Established office
• Began member visits
• July Additional street cleaning begins
• August Cleaning agreement reached with DCC
• Creation of member data base
• analysis of needs and expectations

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Chronology of activity II

• September Formal launch
• Media visibility
• Branding communications
• October First street meetings
• Establishing street committees
• Further staff recruitment

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To year end

• Increase ambassador presence
• Augmenting street committee structures
• Additional role out of services
• Graffiti removal
• Christmas lights
• BIDs for Kids
• Setting objectives for 2009
• Capital programme
• Marketing

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Results

• Firm foundations built
• Partnerships forged
• DCC/Gardaí/Ana Liffey/Dublin Tourism
• Cleanliness rates improving
• Resolving specific street issues with DCC
• Graffiti contract agreed
• Christmas lights supported

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Contact Details

• Richard Guiney
• 01- 6334680
• Richard.guiney_at_dublincitybid.ie
• O Connell Bridge House, DOlier Street, Dublin 2
• Feel free to call us and meet the team

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• Thank You!