Infiltrating the Zeitgeist

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InfiltratingtheZeitgeist

• Culture
• The Media
• and
• Industrial Ecology
• By Jesse Jack Jones

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What is Culture?

• Patterns of human activity and the symbolic
• structures that give such activities
• significance and importance
• Shared by a group
• Accumulated via normative experiences
• Changeable over time

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What is the Media?

• Media The storage and transmission tools used
  to store and deliver information or data
• Mass Media Section of the media specifically
  envisioned and designed to reach a very large
  audience
• News Media Section of the mass media that
  focuses on presenting current news to the public
• Print Newspapers, Magazines
• Broadcast Radio, Television
• Internet Web pages, Blogs

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Journalistic Principles

• Objectivity
• Public Service
• Loyalty to Public before Advertisers or
  Shareholders
• Forum for public criticism and compromise
• Independent monitor of power
• Minimize harm
• Truth Reliable, Accurate, Verifiable

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Journalistic Reality

• Profit
• Public Interest
• Timeliness
• Prominence
• Proximity
• Pertinence
• Unusualness
• Conflict

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Environmental Journalism

• Communicate complex scientific ideas simply but
  accurately
• Minimize or eliminate potential misunderstanding
• Ensure realistic expectations
• Report fairly and competently

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Industrial Ecology in the Media

• Limited primarily to trade publications
• Has not penetrated social consciousness

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Issues Facing Industrial Ecology

• Public ignorance
• Resistance to change
• Academic disinterest in public media
• Scientific mentality
• Not fully mature as a discipline

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General Media Issues

• Diversification of information sources versus
  market penetration
• Knowledge and attention-span of public
• Need for concrete results
• Relevance to daily lives

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Conclusion

• Must balance objectivity and normativity
• Increase interest in news media
• Define public message

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Sources

• Blum, Deborah, Robin Marantz Henig, and Mary
  Knudson. A Field Guide for Science Writers The
  Official Guide of the National Association of
  Science Writers, 2nd ed. Oxford University
  Press, 2005.
• Butler, Jeremy G. Television Critical Methods
  and Applications. Philadelphia, PA Lawrence
  Erlbaum Associates, 2002.
• Lewis, Allen. The Cambridge Handbook of
  Psychology and Economic Behaviour. Cambridge
  University Press, 2008.
• Meisner, Mark. "What is Environmental
  Communication? (version 2.0)" The Environmental
  Communication Network Online, 2008.
  (http//www.esf.edu/ecn/whatisec.htm)
• Project for Excellence in Journalism
  (http//www.journalism.org)
• Wikipedia (http//www.wikipedia.org)

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The End
Any Questions?