Raymond Chandler III

1
Raymond Chandler III
Avengersoft Productions
www.avengersoft.com
2
Expanding MarketsA Radical Approach
3
Expanding MarketsA Radical Approach
for casual games.
4
What we do now!
5
What we do now!

• Evaluate the Market
• What age are they?
• Are they male or female?
• What kind of games are they into?
• Is story important? (stupid question)
• How much sex? (alot)
• How much violence? (ALOT!)

6
What we do now!

• Evaluate the Market
• Look for a window of oppurtunity
• When can we start making and selling this game?
• What about christmas?
• Is this the thing everyone is doing? (Sweet!)

7
What we do now!

• Evaluate the Market
• Look for a window of oppurtunity
• Design and Develop

8
What we do now!

• Evaluate the Market
• Look for a window of oppurtunity
• Design and Develop
• Expect to rake in the cash

9
What we do now!

• Evaluate the Market
• Look for a window of oppurtunity
• Design and Develop
• Expect to rake in the cash
• Fail miserably - 80 of the time

10
What we do now!

• Evaluate the Market
• Look for a window of oppurtunity
• Design and Develop
• Expect to rake in the cash
• Fail miserably - 80 of the time
• Get really really sad.
• Time to head to O'Malleys for a drink !

11
So whats the problem?
12
So whats the problem?

• WE LIMIT OURSELVES!

13
So whats the problem?

• WE LIMIT OURSELVES!
• Is that bad? HELL YA!

14
So whats the problem?

• WE LIMIT OURSELVES!
• Is that bad? HELL YA!
• Why make a game that everyone else is going to
  make?

15
So whats the problem?

• WE LIMIT OURSELVES!
• Is that bad? HELL YA!
• Why make a game that everyone else is going to
  make?
• Why target only one audience?

16
So whats the problem?

• WE LIMIT OURSELVES!
• Is that bad? HELL YA!
• Why make a game that everyone else is going to
  make?
• Why target only one audience?
• Why the hell place limits on ourselves? gt.lt

17
How do we fix it?
18
How do we fix it?

• Remove the limits.

19
How do we fix it?

• Remove the limits.
• How?

20
How do we fix it?

• Remove the limits.
• How?
• Ignore your market. (WHAT?!?)

21
How do we fix it?

• Remove the limits.
• How?
• Ignore your market. (WHAT?!?)
• Well not totally.

22
How do we fix it?

• Remove the limits.
• How?
• Ignore your market. (WHAT?!?)
• Well not totally.
• Do more RD.

23
How do we fix it?

• Remove the limits.
• How?
• Ignore your market. (WHAT?!?)
• Well not totally.
• Do more RD.
• Use Rapid Prototyping.

24
How do we fix it?

• Remove the limits.
• How?
• Ignore your market. (WHAT?!?)
• Well not totally.
• Do more RD.
• Use Rapid Prototyping.
• Try my way.

25
My Way (Design on a Dime)
26
Design on a Dime

• Research Design Components

27
Design on a Dime

• Research Design Components
• Research Story Components

28
Design on a Dime

• Research Design Components
• Research Story Components
• Create a game with the researched components

29
Design on a Dime

• Research Design Components
• Research Story Components
• Create a game with the researched components
• Prototype the game

30
Design on a Dime

• Research Design Components
• Research Story Components
• Create a game with the researched components
• Prototype the game
• Evaluate the market

31
Design on a Dime

• Research Design Components
• Research Story Components
• Create a game with the researched components
• Prototype the game
• Evaluate the market
• Cost/Analysys

32
Design on a Dime

• Research Design Components
• Research Story Components
• Create a game with the researched components
• Prototype the game
• Evaluate the market
• Cost/Analysys
• Decide to scrap or create the game

33
Design on a Dime

• Research Design Components
• Research Story Components
• Create a game with the researched components
• Prototype the game
• Evaluate the market
• Cost/Analysys
• Decide to scrap or create the game
• Enter Full Production

34
Why do it my way?
35
Why do it my way?

• Easier to Innovate

36
Why do it my way?

• Easier to Innovate
• Removes Current Market limitations

37
Why do it my way?

• Easier to Innovate
• Removes Current Market limitations
• Helps move away from niche markets

38
Why do it my way?

• Easier to Innovate
• Removes Current Market limitations
• Helps move away from niche markets
• Avoids casting your company as Single Focused or
  Genre Dependant

39
Why do it my way?

• Easier to Innovate
• Removes Current Market limitations
• Helps move away from niche markets
• Avoids casting your company as Single Focused or
  Genre Dependant
• Helps expand company focus to other possible
  markets

40
Right tool for the job.
41
Right tool for the job.

• Are you wanting to stay within a genre?

42
Right tool for the job.

• Are you wanting to stay within a genre?
• Are you wanting to stay within a niche market?

43
Right tool for the job.

• Are you wanting to stay within a genre?
• Are you wanting to stay within a niche market?
• Don't do this.

44
Right tool for the job.

• Are you wanting to stay within a genre?
• Are you wanting to stay within a niche market?
• Don't do this.
• Are you wanting to innovate?

45
Right tool for the job.

• Are you wanting to stay within a genre?
• Are you wanting to stay within a niche market?
• Don't do this.
• Are you wanting to innovate?
• Are you wanting to move outside your normal
  market?

46
Right tool for the job.

• Are you wanting to stay within a genre?
• Are you wanting to stay within a niche market?
• Don't do this.
• Are you wanting to innovate?
• Are you wanting to move outside your normal
  market?
• This process will deffinitely help you.

47
Q A