SALES OPERATIONS

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SALES OPERATIONS
FAG Sales Members
Derek Lem Hani Siyad
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SALES OPERATIONS
What is Sales Operations ????
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Sales Operations inside petPRO
SALES OPERATIONS

• Participates in the areas of processing inputs
  (Procurement)
• Getting raw materials to make the finished petPRO
  product (Production)
• Providing the finished petPRO product to
  customers (Fulfillment)
• Making sure all business transactions are valid
  (Accounting)

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SALES OPERATIONS
Where Sales Operations is placed in the petPRO
family
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SALES OPERATIONS
petPRO Sales Operations Employee Arrangement
Total 72
Sales Employees in the Front Line 42

• Sales Managers 2
• Sales Supervisor 4
• Salespersons 36
• 36/ 4 9 salespersons per
• supervisor

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Sales Employees in the Trenches 30
SALES OPERATIONS

• Middle Managers 3
• Major Account Managers 13
• Technology Team
• Manager Assistants 3
• Sales Strategists 4
• Clerks 7

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SALES OPERATIONS
petPROs Sales Channel Distribution

• Selling products to wholesalers and directly to
  retailers
• No petPRO retail outlets

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SALES OPERATIONS
5 Different Sales Channels petPRO manufactures
pet food through

• Tier-1 retailers
• Tier-2 retailers

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5 Different Sales Channels petPRO manufactures
pet food through - Continue
SALES OPERATIONS

• Staff Sales ( Discounts)
• Auction Sales
• Charity/Donations

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SALES OPERATIONS
petPRO pet accessories

• Pet accessories are sold through the same
  channels with the addition of other stores, pet
  supply retailers and veterinary clinics across
  Canada

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SALES OPERATIONS
Problem Facing Sales Operations
Currently the system used to track sales has
become a burden for Sales Operations to maintain
and use. Its has lived well beyond the life
expectancy of 20 years of use in this growing
company. Other alternatives, such as Access and
Excel, has proved to be time-consuming and prone
to error.
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SALES OPERATIONS
Thank You!!!!