Mass Communication:

1
Mass Communication

• Process, Participants Barriers

2
Types of Communication

• Intrapersonal communication
• Interpersonal communication
• Group communication
• Mass communication

3
Mass Communication Components

• Mass Communicators
• Mass Messages
• Mass Media
• Mass Audiences

4
The Communication Process A Basic Model
Internalization
Stimulation
Decoding
Encoding
Transmitting
5
Vivian, J. (2003)
6
Communication Barriers Noise

• Problems in transmission
• Channel noise
• Semantic noise
• Environmental noise

7
Communication Barriers Filters

• Problems receiving messages
• Informational filters
• Physical filters
• Psychological filters

8
Vivian, J. (2003)
9
For Monday

• (1) Everyone choose one
• Explore online one of the big 4 media
  conglomerants Viacom, Disney, Time Warner, or
  Newscorp.
• (2) In your response, consider the following
• How would you describe or characterize your
  chosen conglomerant? What media companies does it
  own? How would you characterize its impact on our
  society?
• Approx. 1 page, double spaced
• Bring typed response to class on 01/12.