Federal Trade Commission

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• Federal Trade Commission
• Protecting Privacy Today
• Preparing for Tomorrow
• October 20, 2008
• Yael Weinman
• Counsel for International Consumer Protection
• Office of International Affairs
• Federal Trade Commission
• yweinman_at_ftc.gov
• 1-202-326-3748

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• What should we do today
• Enforce
• Educate Consumers
• Offer Guidance to Companies
• Engage in policy dialogues, domestically and
  internationally

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• ..and to prepare for tomorrow?
• Examine emerging issues
• Organize workshops
• Draft reports
• Engage in collaborative work both domestically
  and internationally
• Assessments

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• Enforce
• Section 5 prohibits
• unfair or deceptive acts or practices in or
  affecting commerce
• What constitutes a violation?
• Deceptive claims relating to privacy, data
  security
• Failure to have procedures in place to secure
  sensitive data if such failure is likely to cause
  substantial consumer injury

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• Safe Harbor
• How does the Safe Harbor Framework fit in to the
  FTCs Section 5 authority?
• Referrals from DPAs and self-regulatory
  organizations

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• Enforce
• Other privacy and data security related statutes
• Case update e.g., TJX, Reed Elsevier
  (LexisNexis), cross-border issues

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• Educate Consumers
• Education campaigns, e.g., Identity Theft
• Onguardonline.gov website redesign
• Brochures
• E-cards

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• New Tools
• Legislation US SAFE WEB Act
• FTC at 100 An assessment exercise what new
  tools will we need in the future?
• w

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• Offer Guidance to Business
• Practical Advice Protecting Personal
  Information a Guide for Business
• Take Stock, Scale Down, Lock it, Pitch it, Plan
  ahead
• Workshops around the country

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• Policy
• USG inter-agency work e.g., identity theft
• International multilateral organizations, e.g.,
  OECD and APEC
• Bilateral relationships, e.g., comments on policy
  issues and proposed legislative frameworks

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• Examine emerging issues
• RFID
• Behavioral Advertising
• Mobile Commerce
• Medical Privacy

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• Prepare for Tomorrow
• Legislation e.g., US SAFE WEB Act
• FTC at 100 An assessment how can we prepare
  ourselves for what lies ahead?

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• Thank you for your attention.

Yael Weinman Counsel for International Consumer
Protection Office of International
Affairs Federal Trade Commission yweinman_at_ftc.gov
1-202-326-3748