Maximising Your Marketing Potential

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• Maximising Your Marketing Potential
• Mindy Gibbins-Klein

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• Common Marketing Myths
• You must advertise (all your competitors are
  doing it)
• Theres no such thing as bad publicity
• Marketing selling

3

• Marketing Audit
• Before you can figure out where you are going,
  you need to know where you are
• Answer the questions as fast as you can

4

• Your Strategic Marketing Plan
• Anyone can do this
• If you fail to plan, you plan to fail
• Components
• Objectives
• Target market
• SWOT
• Marketing programs

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• Reaching your Market
• Means online or offline
• Timing and frequency
• Use segmentation
• Get feedback and involvement

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• Effective use of PR
• Whats the story?
• Get the right person to do it
• Do the planning yourself and brief the person
  properly
• If you choose DIY, learn the basics
• Measure results and adjust often

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• Creative ideas
• Networking where and how
• Email and online campaigns
• Partnerships
• Build your profile by writing, publishing and
  speaking