Web Analytics

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Web Analytics

• Tom Wojciechowski
• DMS 446/546 - Interface Design

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What is Web Analytics?

• The study of the behavior of a websites visitors.
• How does this apply to a business?

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How is it done?

• Logfile Analysis
• Page Tagging
• Hybrid Method

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Logfile Analysis

• In the early 1990s, web site statistics consisted
  primarily of counting the number of client
  requests (or hits) made to the web server.
• IPRO in 1994.

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Logfile Analysis

• Page Views
• Page Visits

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Logfile Analysis

• Search Engine Spiders
• Web Cache

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Page Tagging

• Desire to outsource analytics
• AJAX solution

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Logfile vs Tagging

• Advantages of Logfile
• Site already produces it
• Reliability
• Data is on companies servers
• Data is in a standard format
• SEO (Search Engine Optimization)
• Failed requests

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Logfile vs Tagging

• Advantages of Tagging
• JavaScript is run every time a page is loaded.
• More Flexible. Can add additional information.
• Flash interaction.
• Service is housed externally.

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Logfile vs Tagging - Cost
Logfile Tagging
In-house One time purchase Third-party Monthly fee

• Companies technical expertise
• Amount of activity number of sites needing
  statistics

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Hybrid Method

• HealthNows method
• Logfiles - current
• SDC - future
• Webtrends vs Google Analytics

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Webtrends - Demo
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Google - Demo

• http//www.google.com/analytics/

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Metrics for designing a site

• Screen Dimensions
• OS
• Browser
• Flash Version
• See if a ad campaign is successful

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Questions?