Business Plan Guidelines

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Business Plan Guidelines

• Applied Management for Engineers
• ELE 41EMT/EIB

George Alexander G.Alexander_at_latrobe.edu.au www.ee
.latrobe.edu.au/eemanage
9 March 2004
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Contents of Business Plan

• 1. Executive Summary
• 2. Market Analysis
• 3. The Product/Service
• 4. Marketing Strategy
• 5. People Involved
• 6. Cost and Pricing
• 7. Cash Flow Forecasting
• 8. Profit Loss Account
• 9. Appendices

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1. Executive Summary

• Introduction / Objectives
• Company / Business Background
• Product /Service Offerings
• Market Opportunities
• Company Position / Objectives, etc.

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2. Market Analysis

• Overview
• Research
• Customers
• Product / Service
• Competition
• Conclusion

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3. The Product/Service

• Product /Service Description
• Product / Service Delivery
• Legal Requirements
• Quality Control, etc.

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4. Marketing Strategy

• Product / Service
• Price
• Place
• Promotion

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5. People Involved

• Organisational Structure
• Curriculum Vitae (short form)
• Training Requirements
• Hired Labour (if any)
• any other relevant topic.

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6. Cost and Pricing

• Costs
• Variable costs
• Fixed costs
• Salaries and wages
• Product / Service Price
• Start Up Costs
• Break Even Analysis

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7. Cash Flow Forecasting

• Time period
• Cash inflow
• Cash outflow
• Cumulative balance

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8. Profit Loss Account

• Time period
• Sales forecast
• Direct costs
• Fixed costs
• Tax

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9. Appendices

• Supporting materials
• Marketing survey results
• etc.

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Thank you for your attention