One on One : Upcoming Events

1
Advanced PR Technology in Practice
Update on Blogs, Podcasts, RSS, SEO, Social Media
and Online Measurement
Yale Club - New York City Nov. 3, 2006 Eric
Schwartzman
2
Market Trends
PR Industry Trends

• Newspaper Circs in Decline
• Raised Ownership Caps
• Rise of Consumer Generated Media
• 94 Million Americans Online Daily
• The Rise of the Interactive Agency
• Peers Seen as Most Credible Sources

3
Examples Mass Media Migrates Online

• Freston is Out, Levinson is In
• Fewer Journalists, Less Opportunity
• Denser Messages, More Cub Reporter
• The Myth of Objectivity

4
Online PR Holistic View
Your Message
Disclosure via Newswire, Email, RSS, Book Marks,
SEO and Email
5
Anatomy of a New Media Business Case
6
Filling Your Own News Hole
7
Blogs 2.0 The Next Generation

• Panel Discussion
• Debbie Weil, Online Consultant, Author,
  "Corporate Blogging Book"
• Christopher Barger, "Blogger-in-Chief", IBM
• Mark Jen, Producer, Plaxo

8
The Explosion of Vodcasts Podcasts

• Panel Discussion
• Larry Thomas, COO, Medialink
• Josh Scribner, Technical Project
  Manager/Architect, IBM Corporate Communications
• Brad Inman, Chairman and CEO, Turnhere

9
Brave New World of Social Media

• Panel Discussion
• Max Kaheloff, VP Marketing, Nielsen BuzzMetrics
• Sally Falkow, President, Expansion Plus
• Michele Horowitz, VP Strategic Business
  Development, PR Newswire

10
The Future of Social Media

• Lunch Keynote
• David Pogue
• Best-Selling How-To Author
• Personal Technology Columnist, The New York Times
• Blogger Pogues Posts
• Online Video Producer/Editor, NYTimes.com
• Its All Geek to Me, Discovery Networks

11
Boosting PR Visibility with SEO and RSS

• Panel Presentation
• Greg Jarboe, Co-Founder, SEO-PR
• Sally Falkow, President, Expansion Plus

12
Online Measurement PR Comes of Age

• Panel Presentation
• Andrew Bernstein, President, CEO, Cymfony
• Max Kalehoff, VP Marketing, Nielsen BuzzMetrics

13
Taming Technology

• Partnerships
• Specialized Units
• Develop it Yourself
• Web 2.0
• License (SaaS)

14
Online PR Hub
15
Depth of Engagement LA Opera
16
Additional Resources

• Bulldog Reporter
• Media Relations 2007
• www.spinfluencer.com
• www.ontherecordpodcast.com
• New Media 2.0 Whitepaper
• Eric Schwartzman
• [phone] ext.111
• eric_at_ipressroom.com