Enhancing Management Decision Making

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Asper School of Business University of
Manitoba 9.200 Information Systems for
Management Instructor Bob Travica Section L02
Chapter 13 Enhancing Management Decision Making
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Outline

• Decision Support Systems

• Group Decision Support Systems

• Executive Support Systems

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Decision Support Systems
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Kinds of Decision Support Systems
DSS

• Model-Driven
• Mathematical
• models--optimizing,
• maximizing benefits
• Sensitivity or what -if analysis

• Data-driven
• Online Analytical Processing
• Datamining

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Kinds of Decision Support Systems

• Purpose (organizational function)-focused DSSes
• - supply chain DSS
• - customer relationship management DSS

• Geographic Information System (GIS)

• Web-Based Customer DSS

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Group Decision Support System (GDSS)
graph
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GDSS Benefits

• Increased participation of individuals --
  everyone
• can contribute at the same time, everyone has
  equal
• Chance to contribute rather than silent ones
  being
• Dominated by talkative ones

• Open, critical discussion -- consequence of
• anonymity of input

• Building organizational memory. (see pp.
  418-9)

In overall, GDSS best for idea generation,
complex problems, and larger groups
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Executive Support Systems (ESS)

• Large picture and drill-down capabilities
• Various data sources, internal external
• Data integration problems
• Uses (can be understood as benefits)
• - Monitoring organizational performance
• - Finding internal and external problems
• - Identifying opportunities
• - Forecasting trends