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RADWIN Leading the

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Competitive Landscape and Positioning. 3. RADWIN at a Glance ... Member of RAD Group, Israel's largest data communications group ... – PowerPoint PPT presentation

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Title: RADWIN Leading the


1
  • RADWIN - Leading the
  • Broadband Wireless Revolution
  • Corporate Presentation

2
Agenda
  • RADWIN at a Glance
  • WinLink 1000
  • Markets and Applications
  • Competitive Landscape and Positioning

3
RADWIN at a Glance
  • RADWIN is a global provider of broadband
    wireless point-to-point solutions
  • Founded in 1997 HQ in Tel-Aviv Offices in US,
    India Singapore
  • Member of RAD Group, Israels largest data
    communications group
  • Global sales channels OEMs and distribution
    partners
  • Leading product WinLink 1000
  • Thousands of links deployed in 50 countries

4
WinLink 1000 Solution Architecture
  • Broadband wireless point-to-point solution
  • High capacity, long range (up to 80Km)
  • Carrier grade performance

ODU
ODU
Radio link
Ethernet 4xE1/T1
Ethernet 4xE1/T1
IDU-E
IDU-E
IDU-C
IDU-C
5
WinLink 1000 Advantages
  • The product that sells itself
  • Best price/performance offering
  • Unique combination of E1s/T1s and Ethernet
  • Extremely simple to install
  • Available in multiple frequency bands
  • 2.3, 2.4, 4.9, 5.3, 5.4, 5.8 GHz
  • Compliant with FCC, ETSI, CSA regulations
  • OFDM based air-interface, enabling NLOS
    deployment

6
Customer Quotes
  • An excellent product at a very competitive
    price.
  • Michael R. Anderson, Chairman,
    PART-15.ORG, WISP Org., US
  • I have the WinLink 1000 installed in difficult
    NLOS conditions at 14KM, and it works
    amazingly!
  • Shant Khatcherian, Alloyant Technologies, India
  • WinLink 1000s plug-and-play installation,
    unrivaled price, and advanced security feature
    made it the obvious choice.
  • Ibrahim Acar, General Manager, DataFon, Turkey
  • There is no device from that price range that
    can beat RADWIN.
  • Hristo Nazarov, Videomax, Russia

7
Markets Applications
8
Why Wireless?
  • Demand for broadband is growing exponentially
  • Lack or limited reach of wired infrastructure
  • Solid business case for wireless solutions

Overall point to point wireless revenues will
grow from 4 billion in 2004 to 7 billion in
2009. (Source Visant Strategies, February
2005)
9
Target Markets
  • Carriers
  • Cellular operators
  • Service providers
  • WiFi network providers
  • Private Networks
  • Enterprises
  • Municipalities, Schools, Hospitals, Utilities
  • Public Safety and Military

10
Cellular Backhaul Market
  • Multi-billion dollar market and growing. Driven
    by
  • Evolution to 3G networks
  • Expanding cellular coverage

11
Cellular Backhaul Our Value Proposition
  • Backhauling to any point
  • First compelling license-exempt offering to
    carriers
  • Telco grade performance at 30 of licensed radio
    price
  • Low deployment costs
  • Immediate deployment and revenues
  • Lower CAPEX and OPEX

12
Backhaul Applications
  • Driving cellular network expansion
  • Sparsely populated and underserved markets
  • Hard to reach locations
  • Hard to cover urban spots
  • Peak period and excess traffic
  • Temporary sites
  • Backup link (11)
  • The business case works! WinLink 1000 selected
    and deployed
  • by cellular operators worldwide

13
Broadband Access
  • Expand broadband services to rural and
    underserved markets
  • Deliver bundled voice and data services over one
    link
  • Eliminate costly rollout investments and speed
    time to market
  • Telco grade - Long range High capacity (x10 more
    capacity than leased lines)

14
Powering Broadband Applications
  • Business connectivity
  • DSLAM backhauling
  • Point to multipoint backhauling
  • Intermediate solution for greenfield operators
  • Large scale projects already deployed worldwide

15
WiFi Backhauling
  • Emerging application
  • Deliver voice data WiFi services anywhere in
    the city
  • Requirements
  • Backhaul WiFi access points
  • Operate in crowded wireless environments
  • Tackle NLOS conditions
  • Problematic business case access point lt300
  • Achievements
  • Deployed in major cities around the world
  • Large scale project in Far East - 1000 links

16
Private Network Connectivity
  • Connecting branches and remote sites
  • Own the network
  • One time investment. No fiber/leased lines
    monthly charges
  • One cost-effective solution for voice data
    (E1s/T1s Ethernet)
  • Quick to install. Simple to maintain

17
Private Networks
  • Powering multiple vertical markets
  • Enterprises
  • Education (campuses, school districts, etc.)
  • Government
  • Transport
  • Utilities (Oil Gas, Electricity)
  • Healthcare
  • Military and Public Safety

18
Security Surveillance Our Value Proposition
  • Easily establish surveillance in hard/expensive
    to reach areas
  • Global market - 7.4B by 2007, rapidly growing
    since 9/11
  • Operational in any terrain and in harsh
    environmental conditions
  • Target markets
  • Public safety - airports, borders, transport,
    government facilities, public events, more
  • Private security - campus, corporations, shopping
    centers, private firms, more

19
WinLink 1000 Value Proposition
  • First truly compelling license-exempt offering
  • Best price/performance value proposition
  • Unique combination of E1s/T1s and Ethernet
  • Extremely simple to install
  • Applicable to a variety of applications
  • Significantly reduces CAPEX and OPEX

20
Thank You
  • www.radwin.com
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