Module 1: Old Media and the Printing Revolution

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Module 1 Old Media and the Printing Revolution
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Key Terms

• Communication social interaction through
  messages
• Information the message
• Media means of transferring information
• Technology provides ways of developing media

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More Key Terms (regarding integration of
media/technologies into the mainstream)

• Invention a specific time, place and person who
  created/discovered the technology
• Introduction when the technology was
  introduced/made available to the public
• Diffusion when the technology was in at least
  50 of households

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Television

• Inventors
• Paul Nipkow (1880s) scanning disk device
• Philo Farnsworth (1927) electronically
  transmitted an image
• Vladimir Zworykin (1932) converted light to an
  electronic signal, transmitted it and
  reconstructed it via a receiving device
• RCA (1939) first public demonstration at the
  Worlds Fair

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Television Timeline

• Year households
• 1940 introduced
• 1950 9
• 1960 87
• 1970 95
• 1980 98

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Cable Television

• Inventors
• Robert J. Tarlton (PA)
• Ed Parsons (Oregon)
• 1949 a single antenna received programming over
  the air, transmitted through coaxial cable to
  multiple users

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Cable Television - info

• Was seen as a threat to broadcasters, so was
  heavily regulated by the govt
• 1980s (Reagan administration) was deregulated,
  in over 50 of households by the end of the
  1980s
• Network TV prior to cable, many Americans had
  purchased TVs only to find they didnt get
  reception (pg 52)

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VCRs

• Timeline households
• 1978 introduced
• 1980 1
• 1985 21
• 1990 69
• 1995 81
• 2000 85

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VCRs (page 2)

• Has remained relatively stable since the intro of
  DVDs in 1998
• Americans spend more on home videos than
  theatres
• By 2003, DVDs outnumbered VHS