COLUMNS

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COLUMNS
The foundation of design
Mary Harris, Yearbook Specialist
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COLUMNS
Visually organize your content
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Why we design with columns

• Reflects magazine and newspaper design
• Helps readability
• Makes the content the primary focus
• Provides a guide/road map for the reader

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Design elements

• Photographs
• Copy Packages (Headlines, Secondary Headlines,
  Copy)
• Captions
• White Space/Negative Space
• Graphics/Art

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Layout Basics

• Design double-page spreads
• Set picas as the unit of measurement
• Set adequate external margins
• Set one pica internal spacing
• Select number of columns

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COLUMN LAYOUT
Lets build a 10 column layout (With a vertical
dominant photograph)
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External Margins
10 Columns across the double-page spread
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Column
Gutter
One Pica Internal Margin
Bottom External Margins
Even Page
Odd Page
10 Column Layout Double-page spread
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Eyeline
Add folio tabs and eyeline
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Vertical Dominant Photo
Add vertical dominant photo
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Add copy package Headline, secondary headline,
copy block
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Contrasting Shape
Bleed
One Pica
One Pica
Add other photos Different sizes and shapes
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Add captions Placed next to each photo
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10 Column Layout With photos
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10 Column Layout With photos and color headline
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Secondary Story Package
Add secondary story package Delete photo and
caption to add additional coverage
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Secondary Story With photos and color headlines
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COLUMN LAYOUT
Lets build a 10 column layout (With a horizontal
dominant photograph)
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External Margins
10 Columns across the double-page spread
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2
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Column
Gutter
One Pica Internal Margin
Bottom External Margins
Even Page
Odd Page
10 Column Layout Double-page spread
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Eyeline
Add folio tabs and eyeline
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Horizontal Dominant Photo
Add horizontal dominant photo
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Copy Package
Copy Package Rests on Eyeline
Add copy package Headline, secondary headline,
copy block
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Bleed
One Pica
One Pica
One Pica
Contrasting Shape
Add other photos Different sizes and shapes
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Add captions Placed next to each photo
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10 Column Layout With photos
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10 Column Layout With photos
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10 Column Layout With photos and color headline
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10 Column Layout With photos and color headline
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VISUAL VARIETY
Re-position design elements to avoid visual
redundancy
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10 Column Layout Variations with color graphics
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10 Column Layout Variations
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10 Column Layout Variations
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10 Column Layout Variations
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10 Column Layout Variations
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10 Column Layout Variations
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Things to REMEMBER

• Design double-page spreads
• Set picas as the unit of measurement
• Set adequate external margins
• Use one pica internal margins
• Select number of columns
• Fill columns completely with photos or type
• Place type to the outside of the spread
• Cluster photos toward the center of the spread

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COLUMNS created in conjunction with Paul
Ender Herff Jones Special Consultant
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COLUMNS
The foundation of design
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THANK YOU