Eagle Mobile

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Eagle Mobile
Ali TASKIN CEO June 12th, 2009 Istanbul, Turkey
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About Albania

• Area 28 000 km2
• Population 3.2 Mn (0.5 annual growth )
• Approximately 54 of the population is under 30
• Increasing urbanization
• 2.8 Mn Albanians live abroad (Italy, Greece,
  Kosovo, Turkey, USA and Macedonia)

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Mobile Telecom Market in Albania

• Vodafone AL Albanian Mobile Communication
  (AMC), are main competitors
• Market is dominated by prepaid (95), which has
  increased steadily over time.
• There is room to increase penetration to level
  100 (Serbia and Macedonia) during 2009
• Increased competition and price adaptation to
  neighbor countries will be the driving force

4
History of Eagle Mobile

• Licensed as third mobile operator in the country
  on March 2004
• Sole Shareholder Albtelecom, sole fixed
  incumbent in the country
• 2005 Albtelecom privatization process started
• September 28, 2007 finalization of the
  privatization process
• With the privatization, Eagle Mobile was
  transferred to the telecommunication Company CT
  Telecom, part of Çalik Holding (80) and Turk
  Telekom (20).

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Brief History of First Year
Winning the Tender
Commercial Launch
100K Subs Reached in Record Time
Eagle Mobile is 1 Year old
Contract Signature
2008 Rev. And Subs. Targets Highly Exceeded
March Campaign
5 months
1st Successful Call
February Campaign
Gifts Ceremony
New Year Campaign
7 months
7 to 7 Campaign
1st Individual Campaign Rini Ring
3 months
1st Corporate CampaignPro Ring
Albania under Eagles Wings
1st TV Commercial Waiting is Worthy
Eagles Fly High
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Subscriber Number
460,000
15 Market Share in the first 14 month as 3rd
Operator
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Convergence Areas in Telecom
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Fixed Mobile Convergence

• Broadband Internet, TV and Mobile Subscriptions
  are now converged.
• Services using the same infrastructure
• Fixed Line and Mobile Services convergence

IP Network
Fixed Network
Wireless Network
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Converged Billing

• Switch From Prepaid to Postpaid easily
• Any payment method, wherever and whenever needed.
• Both Prepaid Postpaid make use of same SERVICE,
  TARIFF and OFFERs

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Converged Mobile Devices

• Mobile Phones are not only Phones anymore..
• ALL IN ONE devices according to customer needs.

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Convergence but HOW? and WHERE??
VOLUMES
VOLUMES
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Where is Eagle Mobile in Convergence?
are sister companies as Fixed and Mobile
Operators in Albania.

• Eagle Mobile is interested in offering Fixed
  Mobile Converged solutions to all Albanians
  spreaded all over the World.
• Eagle Mobiles Billing System is the first
  Converged Billing Platform in Albanian Telecom
  Market
• Eagle Mobile is offering high quality Mobile TV,
  Music, Video and Games to all Converged Devices
  in the market.

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Actualized Services since 2008
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Actualized Services since 2008
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More Converged Phones, why not? ?
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Thank You! Ali TASKIN Ali.Taskin_at_EagleMobile.al