Cotton Incorporated and

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Cotton Incorporated and Cotton Promotion
AFCOT Annual Dinner October 9, 2009
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Cotton - natural fiber, not always a natural
choice
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Cottons Share of U.S. MarketRetail Apparel
Home Fabrics
Cotton Incorporated Formed
Sources NPD MRCA. Data from 1961 to 2000
include apparel home fabrics (excluding carpet)
. Data from 2001 to 2008 only include apparel.
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Mission of Cotton Incorporated
To increase the demand and profitability of
cotton through research and promotion
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Influencing Demand
Cotton Incorporated reaches all points in the
supply chain - Agricultural and fiber
research - Cotton product development -
Consumer demand
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Global Market, Global Presence
Cary, NC New York Mexico City
Shanghai Hong Kong Osaka
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Point of Influence Agriculture
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Agricultural Research

• Improve crop yields, reduce input costs
• Sustainability

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www.cottontoday.cottoninc.com
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Agricultural Research

• Improve crop yields, reduce input costs
• Sustainability
• Promote cottonseed
• Eliminating Gossypol

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Point of Influence Product Supply Chain
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Product Supply Chain

• Targeting new markets
• High performance
• athletic apparel

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Product Supply Chain

• Targeting new markets
• High performance
• athletic apparel
• Enhancing existing markets
• STORM DENIMTM technology

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Product Supply Chain

• Exploring unconventional markets - nonwovens

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Point of Influence Consumer
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Consumer Marketing

• Fiber awareness, encouraging demand
• Strategic multi-media, multi-channel approach
• Concentrated in U.S. with selected international
  targets
• Emphasis on environmental message

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• Cotton Blue to Green
• Denim collection and recycling program
• Attracted extensive media coverage

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Influencing Demand
Cotton Incorporated reaches all points in the
supply chain - Agricultural and fiber
research - Cotton product development -
Consumer demand
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Cotton Incorporated and Cotton Promotion
AFCOT Annual Dinner October 9, 2009