Legacy Brands

1
Legacy Brands
Session

• Hard to Talk About?

2008 Washington Nonprofit Conference January
24-25, 2008
2
Context

• Branding your very essence
• Distinction what sets you apart
• Influencing attitude and behavior
• Impact basis of your ask
• Ownership everyone

3
Recognizable Taglines

• Melts in your mouth, not in your hands"
• Built Ford Tough
• A mind is a terrible thing to waste

4
Clear Identity

• Can you pass the cover your name test?

World Relief
World Vision
5
Can you Identify?
6
Can you Identify?
7
Introductions
Becky Graninger SCA Direct
Chuck McGinty Compassion International
Paulette Trubey National Jewish Medical and
Research Center
Billie Christie Girl Scouts of the USA
2008 Washington Nonprofit Conference January
24-25, 2008