ELC 310

1
ELC 310

• Day 22

2
Agenda

• Questions?
• Two major assignments Left
• Case study analysis of an existing case
• This and Next 10
• Creation of a case study
• Last week of the semester 16
• Case Study Proposals Due Less than one page on
  the company you will be writing a case study on
  and where you will be getting the research.
• Brick and mortar company that used a eMarketing
  strategy

3
Schedule for last days of class

• November 29
• Instructor presentation of case study analysis
• December 2
• Student Case study analysis presentations
• December 6
• Student Case study analysis presentations

• December 9
• Student Case study analysis presentations
• Grade sheets Due
• December 13
• Albert Chap 13 14
• December 16
• Written Case Studies Due
• Quiz 4
• December 22 in Finals week at 3PM
• Case study presentations

4
Case studies

• Chap 5
• Specialty manufacturer
• CRM
• Tony Nov 29
• Chap 6
• Steel Industry
• ERP
• Randy Keith Dec 3
• Chap 7
• Hardware distributor
• SCM
• Cristina Dec 3
• Chap 8
• Utilities
• BI
• David Dec 6

• Chap 9
• Not-for-Profit
• CRM
• Dana Taki Dec 6
• Chap 10
• Consumer Packed Goods
• CRM
• Steve Dec 6
• Chap 11
• Insurance
• SCM
• Beth Dec 9
• Chap 12
• Financial Services
• E-commerce and BI
• Justin Nicole Dec 9

5
Overview of Case Studies

• Types of companies
• Brick and mortar
• Why selected
• Each had a problem to solve and solved the
  problem using Internet Technologies
• Range of knowledge to be obtained from case
  studies
• Individually
• Each has a story to tell
• Collectively
• All present a body of comprehensive knowledge

6
Case Study Format

• Company Overview
• Discussion of e-business marketing goal or
  strategy
• Primary Stakeholders
• Value Bubble
• Summary
• Success or failure?
• Marketing Theme