Applying Kansei to Packaging Innovation by Jim Rait

1
Applying Kansei to Packaging Innovation by Jim
Rait
2
(No Transcript)
3
Consumer brands today are under siege by store
brands
4
Brand innovation teams must find ways to defend
their turf
5
Lack of consumer knowledge limits innovative
opportunities
6
Successful innovation can flourish with a new
approach
7
Adopt Kansei to discover new packaging
opportunities
8
(No Transcript)
9
Connecting feelings with packaging creates more
satisfaction
10
(No Transcript)
11
Kansei will widen the scope of packaging design
innovation
12
(No Transcript)
13
More satisfying packaging forms platforms for
other innovation
14
Can Kansei open understanding and successful
innovation?
15
(No Transcript)
16
Overcome the limitations of knowledge with a new
approach
17
Adopt Kansei to discover new packaging
opportunities
18
Unfolding opportunities of innovation
19
Got Kansei?