Global Media Ethics

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Global Media Ethics
Assist. Prof. Siriwan Anantho, Ph.D. School of
Communication Arts Sukhothai Thammathirat Open
University
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Ethics

• Derived from the word ethos.
• Ethics is concerned with basis
• questions about what is right
• and what is wrong.
• Albarran (2002).

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Ethics

• Ethics are moral principles for living
• and making decision.
• Larry Z. Leslie (2004)
• Ethics are the..
• Morals
• Beliefs
• norms
• and values.

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Media Ethics

• dealing with the particular ethical principles
• and standards of media, including broadcast
• media, film, theatre, the arts, print media
• and the internet.
• The field covers many varied and highly
• controversial topics, ranging from
• war journalism to Benetton advertising
• Wikipedia.org.

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Media Ethics

• Five ethical duties of mass media employees at
  all levels.
• Duty to self.
• Duty to the audience.
• Duty to employer or organization.
• Duty to professional colleagues.
• Duty to society.
• Christians, Rotzoll, and Fackler (1997).

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Ethical Issues in Media Management

• Serving the Market or the Marketplace
• Controversies over Programming
• Ethics in News and Public Affairs
• Ethics in Sales
• Albarran (2002)

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Controversies over Programming

• Sexual Content
• Violence
• Childrens Programming

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Ethics in News and Public Affairs

• Questions of Truth and Accuracy
• Questions of Privacy
• Conflict of Interest
• Confidentiality of Sources
• Pressures from Advertisers

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Ethics in Sales

• Responsibility to the Audience
• Responsibility to Ones Conscience
• Responsibility to Other Commercial Media
• Responsibility to Advertisers
• Responsibility to the Organization

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Implementing an Ethics Program

• State the mission.
• Clarify the values of the organization.
• Create a code of ethics.
• Develop an ethics program.

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Moral legalism

• Whatever is legal is ethical.
• Whatever is illegal is unethical.

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  of ethics)

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BBC Editorial Guidelines

• Truth and accuracy
• Impartiality diversity of opinion
• Editorial integrity independence
• Serving the public interest
• Fairness
• Privacy
• Harm and offence
• Children
• Accountability

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Common Elements of Journalist Ethics

• Objectivity
• Sources
• Accuracy and standards for factual reporting
• Slander and libel considerations
• Harm limitation principle
• Presentation
• Ethics and standards in practice
• Standards and reputation

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Common Elements of Journalist Ethics

• Genres and ethics
• Relationship with freedom of the press
• Variations, violations, and controversies
• Taste, decency and acceptability
• Campaigning in the media
• Investigative methods
• Science issues
• Examples of ethical dilemmas

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Ethics
Every news organization has only its credibility
and reputation to rely on. -Tony Burman,
editor-in-chief of CBC News