The truth about HSDPA

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The truth about HSDPA
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Agenda

• The truth about HSDPA
• Background
• The road to HSDPA
• Competition in South Africa
• Why is HSDPA the most likely winner.
• The APN option
• Why should companies be considering APNs
• Can an APN save you money
• Is management adequate
• Who is winning the APN race in terms of cost
• Outsourcing the APN, is this the best route
• Technology
• Review the latest HSDPA phone and card technology
• Look at the latest HSDPA Routers and Management

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Why is HSDPA NO1?

• What makes HSDPA different from the rest?
• The road to HSDPA
• Inadequate and expensive services
• Limited Mobility and Coverage
• Expensive
• The Competition
• Iburst, My Wireless, ADSL etc
• Difficulty in economies of scale
• High cost to rolling out networks
• Cant react to aggressive pricing strategies
• Why is HSDPA NO 1
• Range of solutions for corporate and consumers
• Good coverage locally and globally
• Consumer and router solutions
• Back up for traditional networks
• What are the pitfalls
• International Costs
• Cost risks

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HSDPA Solutions

• What should companies be considering?
• Internet Data Bundles
• Easy to deploy
• Work well with VPN clients
• Economical (except out of bundle)
• A lot of bandwidth wastage
• Little to no management
• Internet VPN Data bundles
• Data bundle, with VPN access
• Reduces usage risk or Internet risks
• Easy to roll out
• Little to no management
• A lot of bandwidth wastage

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What you dont know!

• What is the benefit of a corporate APN?
• Internet data bundles with aggregation
• Gives you all the benefits of a data bundle
• Can allow Internet or only VPN
• Aggregation makes it very economical
• Very little wastage
• Very strong management
• Available within 2 weeks
• Good Internet Management
• Large cost savings

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Wasting Data

• Companies can save money by establishing APNs?
• The Average Company
• Uses 150 Mbytes of data per user per month
• The average bundle size purchased is 500 Mbytes
  (smaller options not viable, no card)
• On average, companies are wasting 350 Mbytes per
  use per month
• Users that exceed their bundles are being charged
  R1,50 per MByte, (7.5 times in bundle rate)
• Internet Solutions as a case study
• Internet Solutions has 235 HSDPA users
• Each user has a 200 MByte data bundle on a
  virtual APN
• The company pays R40 per user per month
  (excluding sim and card)
• Any aggregation benefit will reduce risk of out
  of bundle data (30)
• Cost the company R9 400 per month (Cost on
  Internet Data Bundle is R23 500)
• Out of bundle cost for IS is R0, because never
  broke virtual APN bundle (R35 000 on Internet
  Data bundles)
• One month difference of R9 400 to R58 500

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The APN race!

• Who is winning the APN race, and who should you
  be looking to?
• MTN
• First to market with GPRS and APN
• APN meant cheaper bandwidth, R10 per MByte
• Today price APN data at 50 cents per MByte (10
  Gig)
• Anything between 10 Gigs and 50 Gigs is R1,20
• 50 Gig APN is priced at R1,10 per MByte
• Discouraging for companies who have more than 20
  users
• Average cost per user for 100 mobile staff using
  500 MByte is R500 (R50 000)
• Vodacom
• Second to market, but first in HSDPA
• Price their APN data charges at R0.20 for 10 Gigs
• Multiple 10 Gig data bundles available
• Encourage all companies to look at APNs
• 50 Gig APN costs R10 000 per month
• Average cost per user of R100
• What is the difference
• No real difference except EDGE
• Vodacom HSDPA rollout more extensive

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The APN race!
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How to manage HSDPA

• Making HSDPA work for you!
• Andrew Harris
• Aspivia

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The Nokia E90 HSDPA Phone

• The ultimate business phone
• Richard Vester
• Nokia

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• Nokia uses HSDPA to enhance mass market user
  experience in wide variety of mobile use cases to
  increase operator revenue and improve network
  efficiency to reduce cost per bit.

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HSDPA - High Speed Downlink Packet Access
Service price
Service end-to-end performance
"The usage is so cheap that I don't have to think
about it at all..."
"Wow, this is fast!"
New exciting services
Ease of use
I can really do more with my phone than just
talk
How can this video look so good"
Works just like back home"
Quality of service

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