Social Networking

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Social Networking - Its Hot! Lets
Maximize Potential
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Social Networking - Its Hot! Lets
Maximize Potential
Paul Edison-Swift Communication
Services Evangelical Lutheran Church in
America http//www.elca.org/webministry/workshops
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Social Networking - Its Hot! Lets
Maximize Potential

• Equip your supporters
• Support your staff
• Reach out with stories

Paul Edison-Swift Communication
Services Evangelical Lutheran Church in
America http//www.elca.org/webministry/workshops
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Dont be overwhelmed or anxious
www.go2web20.net
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Web 2.0

• new technologies
• collaborative
• interactive
• real-time
• simplified
• social

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Experiencing Web 2.0A sampling of technologies

• Social bookmarks
• Blogs
• Wikis
• Video sharing
• Social networks
• Second Life

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Experiencing Web 2.0Blogs Web-publishing
simplified and fed everywhere
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Experiencing Web 2.0Blogs Web-publishing
simplified and fed everywhere
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http//blog.lssmn.org/
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How blogs differ from conventional Web sites

• interactive
• written in conversational tone
• uses instant-publishing software
• offers feeds to alert readers of new content
• frequently updated
• viral
• (BLOG Better Listings On Google)

from The Corporate Blogging Book, by Debbie
Weil, 2006
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A Good Blog

• Is updated frequently.
• Writing voice is authentic, friendly,
  conversational (passion authority).
• Writing has light touch, but is cogent and
  grammatically correct.
• Credible, informative, stays on-topic.
• With comments enabled, allows you to listen.

from The Corporate Blogging Book, by Debbie
Weil, 2006
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Experiencing Web 2.0Wiki a fast, collaborative
Web site
Institute for Lutheran Theology
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Experiencing Web 2.0Wiki a fast, collaborative
Web site
Institute for Lutheran Theology
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Experiencing Web 2.0Wiki a fast, collaborative
Web site
Institute for Lutheran Theology
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Experiencing Web 2.0Wiki a fast, collaborative
Web site
Institute for Lutheran Theology
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Experiencing Web 2.0Wiki a fast, collaborative
Web site
Institute for Lutheran Theology
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Experiencing Web 2.0Wiki a fast, collaborative
Web site
Institute for Lutheran Theology
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Experiencing Web 2.0Video sharing reaching new
audiences
Institute for Lutheran Theology
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Institute for Lutheran Theology
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Institute for Lutheran Theology
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Experiencing Web 2.0Social networking causes,
groups in the public square
Institute for Lutheran Theology
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Experiencing Web 2.0Social networking causes,
groups in the public square
Institute for Lutheran Theology
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Experiencing Web 2.0Social networking causes,
groups in the public square
Institute for Lutheran Theology
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Institute for Lutheran Theology
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Experiencing Web 2.0Virtual worlds religion in
Second Life
Institute for Lutheran Theology
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Experiencing Web 2.0Virtual worlds religion in
Second Life
Institute for Lutheran Theology
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Experiencing Web 2.0Virtual worlds religion in
Second Life
Institute for Lutheran Theology
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Experiencing Web 2.0Virtual worlds social
services in Second Life
Institute for Lutheran Theology
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Why?
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Why?
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People to People Fundraising

• Community-Building is Central to Philanthropy.
• Handing Over the Reins to Your Constituents The
  Role of User-Contributed Content and Social
  Networking in Online Advocacy.
• Leave Your Office To Find Your Supporters (aka
  You Won't Be Their Homepage).
• Leverage An Individual Supporter's Social
  Network.
• But Enough About Me
• Creating Communities of Fundraisers, Not Donors.
• People Give to People.
• Converting Activists to Donors.
• The 45 Percent Effect of Online Communities.
• Getting Your Supporters To Do More Than Give.
• How Do You Look on YouTube?
• Personal Fundraising Widgets.
• Online Products that Host and Manage Events.
• Senior Surfers Catch the Internet Wave.
• The Web of Integration

Ted Hart, James M. Greenfield, Sheeraz D. Haji
Wiley Sons, 2007
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Mash up example
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Social Network Analysis
HEP Development Services www.hepdata.com
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Social Networking - Its Hot! Lets
Maximize Potential
Examples?
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