Campus Connections

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Campus Connections

• 2006 CASE District VIII Conference

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Why Bother with Partnerships?

• Cant do it all
• Cant know it all
• Opportunity doesnt always knock
• People dont always ask to hear your story
• Relationship building primes the pump

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Begin with the End in Mind

• Survey customers
• Vision
• Mission
• Governing objective
• Strategic priorities
• Weave a Mat (Guy Kawasaki, Art of the Start)

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Our Strategic Priorities

• Leverage the power of communications
• Engage todays students
• Improve our knowledge of alumni
• Build an alumni centre
• Manage with rigor
• Partner wherever possible

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Considerations

• Strengthswhat can you offer?
• Weaknessesmost friction?
• Opportunitiesmost to gain?
• Threatsmost to lose?

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Telling Your Story

• Make meaning, make mantra (Kawasaki)
• -external audiences help a great public
  university and its 200,000 alumni make the most
  of their relationship
• -internal audiences time, talent, and treasure
• Seize each and every opportunity

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Listen for Understanding

• Inquiry versus advocacy
• Structure of interpretation
• Opening up
• Drop defenses
• 25 broadcast 75 receive

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Owning the Whole

• Offer to help
• Ask for help
• Share information
• Fess up to failures
• Commitment must be top to bottom

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Managing Resistance

• Create rapport
• Establish expectations
• Explain in frame of reference of partner
• Seek to understand source of resistance
• Speak in we
• Utilize energy of partner to lead to solution
• Create win-win situations

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On Leadership

• Leadershipis an essentially moral act, notas in
  managementan essentially protective act. It is
  the assertion of a vision, not simply the
  exercise of a style the moral courage to assert
  a vision of the institution in the future and the
  intellectual energy to persuade the community or
  the culture of the wisdom and validity of the
  vision. It is to make the vision practicable,
  and compelling. A. Bartlett Giamatti