INSIGHTS: MUST SEE

1

INSIGHTS MUST SEE
BIPA
The new format for this beauty chain from Rewe
puts experience first The store is split with
beauty salon at the front and traditional shop at
rear In the salon there is a simple beauty
treatment menu that doesnt intimidate. The area
has been designed to create great theatre, and
this is done with real conviction through
dedicated staff, a specialist treatment area and
a bold graphic personality The unmissable
fascia screams attitude, energy and newness.
While the aisles and service points continue the
energetic use of colour for easy navigation Pop
in store for waxing and nails top up shop in
one Key Learning moving beyond a simple product
led proposition to a beauty destination store
with authority and personality
BIPA Vienna