Healthcare SEO: 9 Strategies to Grow Your Online Presence

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HEALTHCARE SEO
9 Strategies to Grow Your Online Presence
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OVERVIEW

• Introduction

• Write Valuable Content

• Focus on Local SEO

• Prepare for Voice Search

• Website Works Smoothly on Smartphones

• Follow Healthcare SEO Guidelines

• Relevant Keywords for Healthcare SEO

• Get Links from Trusted Sites

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INTRODUCTION
Patients rely heavily on the internet to find
healthcare answers and providers. In fact, 65 of
people turn to Google first before consulting
their doctor, making a strong online presence
vital for healthcare professionals. Therefore,
hiring seo services helps your website rank
higher on Google, ensuring patients can find you
easily.
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1. Focus on Local SEO

• Optimize your site with the below-mentioned local
  SEO strategies
• Set up your Google Business Profile with your
  correct address, phone number, and hours.
• Add words like dentist in Chicago or clinic
  near me to your website pages.
• Ask patients to write reviews. Good ones lift
  your spot in local search results.

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2. Website Works Smoothly on Smartphones

• Most people search on their mobile phones, and if
  your site doesnt work well on them, they will
  leave.
• Build a site that loads fast and looks good on
  small screens by applying mobile-first indexing
  techniquessuch as big buttons and readable
  fonts.
• Test it with tools like Googles Mobile-Friendly
  Test. Fix issues, if any.
• Google ranks mobile-optimized sites higher,
  making this step essential.

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3. Identify Relevant Keywords for Healthcare SEO

• Keywords are what patients type to find you. Pick
  the right ones.
• Use phrases like best eye doctor or fix back
  pain that people search for.
• Check tools like Google Keyword Planner to find
  popular keywords with low competition.
• Put these words in your pages naturally.

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4. Write Valuable Content

• Informative content helps patients and shows
  youre an expert in your field, which builds
  trust among your potential patients. Consider
  partnering with content marketing services to
  manage and generate SEO-friendly content for your
  website.
• Create pages about treatments, symptoms, or
  health tipslike how to stop a headache.
• Post content created or edited by healthcare
  professionals, quote credible sources, and have a
  strong About Us page.

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5. Prepare for Voice Search

• With the rise of smart devices, voice search is
  growing. Patients might ask, Wheres the nearest
  pediatrician?. Apply the following voice search
  optimization tactics
• Add simple questions and answers to your site,
  like Whats a cold?
• Write short replies that sound natural, like how
  people talk.
• Use structured data (a tech trick) to help Google
  find your answers.

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6. Follow Healthcare SEO Guidelines

• Disclosure of sensitive health data in reviews or
  testimonials may cause legal problems. Adjust
  your healthcare SEO strategy accordingly.
• Websites must comply with HIPAA (U.S.) and GDPR
  (Europe) standards to secure patient information.
• Avoid sharing patient information without
  consent.
• Implement HTTPS for secure browsing and enhance
  trustworthiness.

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7. Get Links from Trusted Sites

• Backlinks from reputable healthcare sitessuch as
  medical journals, local hospitals, or trusted
  directoriessignal authority to Google.
• Write a post for a health blog or link with a
  local hospital.
• List your site on online directories like
  Healthgrades.
• Aim for a few strong links rather than a more
  significant number of low-quality links.

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8. Use Schema Markup

• Schema markup helps Google understand your
  website better and improves how it appears in
  search results.
• Add specific tags like Doctor or Clinic to
  your pages to clearly label your content.
• Enable features such as star ratings or quick
  details under your search listing to grab
  attention.

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9. Integrate Social Media

• With the right approach, social media marketing
  can turn followers into loyal patients while
  strengthening your online presence.
• Share your content, like health tips or updates,
  on platforms like Facebook, X (Twitter) and
  Instagram.
• Add social sharing buttons to your site so
  visitors can share your pages.
• Post consistently and respond to comments to
  engage your audience.

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