Digital Marketing Training Institute in Hyderabad

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Social Media Marketing
Presentation www.nidmdigitalmarketing.com
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What is Social Media Marketing
Types of Social Media Marketing
Topics to be Covered
Social Media Marketing Strategies
Types of Social Media Platforms
Trends in Social Media Marketing
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Social Media Marketing
Social Media Marketing (SMM) is a digital
marketing strategy that involves using social
media platforms to promote products, services, or
brands. It helps businesses connect with their
target audience, increase brand awareness, drive
website traffic, and boost sales.
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Types of Social Media Marketing
Social Media Marketing (SMM) involves various
strategies and techniques to promote brands,
engage audiences, and drive business growth. Here
are the main types of social media
marketing Organic Social Media
Marketing Organic social media marketing
involves sharing content without paid promotions.
This method focuses on building authentic
relationships and fostering community engagement.
Brands post images, videos, stories, and articles
to interact with their followers. It helps
establish trust, increase brand loyalty, and
create long-term engagement. This type of
marketing is cost-effective but requires
consistent effort and creativity to maintain
audience interest.
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Paid Social Media Marketing
Paid social media marketing involves promoting
content through advertisements to reach a
targeted audience. Platforms like Facebook,
Instagram, LinkedIn, and Twitter offer paid
advertising options. Brands can run sponsored
posts, display ads, and video promotions to boost
visibility. This strategy allows businesses to
target specific demographics, increase
conversions, and achieve quicker results compared
to organic methods. Influencer Marketing Influence
r marketing involves collaborating with social
media influencers to promote products or
services. Influencers have dedicated followings,
and their recommendations can influence
purchasing decisions. Brands partner with
influencers to increase credibility and reach new
audiences. This strategy works well for
industries like fashion, beauty, technology, and
lifestyle, where personal recommendations play a
significant role.
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Content Marketing on Social Media
Content marketing focuses on creating valuable
and informative content to engage the audience.
This type of social media marketing includes blog
posts, videos, infographics, podcasts, and live
streams. The goal is to provide useful content
that educates, entertains, or solves problems for
the audience. Consistent content marketing builds
brand authority and encourages audience
interaction.
Video Marketing
Video marketing on social media includes creating
and sharing video content to engage audiences.
Platforms like YouTube, Instagram Reels, TikTok,
and Facebook Watch prioritize video content.
Brands use product demonstrations, tutorials,
behind- the-scenes footage, and live videos to
capture attention. Video marketing is highly
effective because visual content is more engaging
and shareable.
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Social Media Marketing Strategies
Social media marketing strategies are carefully
planned actions businesses take to promote their
products or services on social media
platforms. These strategies help companies engage
with their audience, increase brand awareness,
drive website traffic, and generate sales. A
successful social media marketing strategy
involves setting clear goals, understanding the
target audience, creating engaging content, and
consistently analyzing performance.
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Implementation
Track Measure
Analysis Adjustment Marketing Strategies
Content Development
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Types of Social Media Platforms
Social media platforms are digital spaces where
people connect, share content, and engage with
others. Different types of social media platforms
serve various purposes, including communication,
content sharing, networking, and entertainment.
Here are the main types of social media platforms
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Social Networking Platforms Media Sharing
Platforms Micro Blogging Platforms Discussion
Forums and Community Platforms Messaging
Platforms Social Commerce Platforms Live
Streaming Platforms Business and Professional
Platorms Review and Rating Platforms Internet-Base
d and Niche Platforms
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Trends in Social Media Marketing
Social media marketing is constantly evolving as
technology and user behaviors change. In 2025,
several key trends are shaping how brands engage
with their audiences and promote their
products. Here are the most important social
media marketing trends to watch
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Short-Form Video

• Social Commerce Growth
• AI-Powered Personalization User Generated Content
• Influencer and Micro Influencer Collaboration

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