How a Master Vendor Program Simplifies Workforce Management

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Website Social Media Performance Insights
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Keywords Improvement(Oct-Jan)
Out of 226 optimizing keywords, 85 keywords are
already ranking on top 100 positions within 3
months.
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Visibility Improvement(Oct-Jan)
Visibility of the website is maintaining a
positive momentum starting from September and has
a potential visibility to reach 2.46 as per the
SEMRush analysis.
Visibility Based on Click Through Rate (CTR)
that shows a websites progress in Google top 100
for keywords that are present in the campaign. 0
visibility means the website is not ranking for
any keyword in top 100.
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Keywords Improvement(Oct-Jan)
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Google Analytics (GA4) Data(Jun-Sep) vs.
(Oct-Jan)
Starting from 25th Sep, we have managed to
improve 34.12 of Total Sessions and 28.85
increase in Engaged Sessions in Organic Search
for the website.
Sessions The number of visits per user on the
website. Engaged Sessions The number of sessions
that lasted longer than 10 seconds, or had a key
event, or had 2 or more screen or page views. 
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Starting from 25th Sep, we have managed to
improve 27.13 of Total Users in which 23.82
increase in New Users and 45.09 in Returning
Users.
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Plans for Future Improvements 
1. Re-Optimizing Website using SEMRush First
round of content optimization is done. Now, using
the SEMRush tool, we will re-optimize the website
content, and insert the missing SEO factors to
the pages. This unlocks the potential of
increasing the website traffic by a huge margin.
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Plans for Future Improvements 
2. Creation of Blog Content We have started
creating blogs from this month onwards. We are
thoroughly analyzing the high ranking pages who
are receiving good amount of traffic and we are
recreating those topics in much better way, to
capture the traffic going to the top-ranking
blogs.
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Plans for Future Improvements 
3. Link Exchange Tool We need to reachout to the
most relevant backlinks pages suggested by
SEMRush through a customized email for each one
of them, saying that are they ready for the link
exchange which will be a mutual benefit for both.
Having relevant and high authority backlinks to
TekWissen will have a huge impact in traffic
improvement.
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Social Media Performance Metrics
A comprehensive analysis of our LinkedIn posts
performance, comparing metrics before and after
our team's strategic interventions. The focus is
on key highlights, performance statistics, and
actionable insights. Special emphasis is placed
on new post types introduced in December, such as
polls, memes, and articles, which have
significantly impacted impressions. 
Metrics  June - September 2024  October 2024 - Jan 2025  Percentage Change 
Impressions  244,993 335,505 36.94
Reactions  3,338 2,966 -12.54  
Comments  186 267 43.5 
Members Reached  126,347 197,797 56.56 
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Data Comparison(Jun Sep) vs. (Oct 27th Jan)
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New Posts Initiation
1. A notable increase in impressions and members
reached, reflecting improved content
visibility.  2. Introduction of polls, memes, and
articles in December led to significant spikes in
engagement.  3. Reposts showed a dramatic rise,
showcasing the share ability of new content
formats. 
Metrics  Nov 2024   December 2024 Percentage Change 
Impressions  55,599  100,466  80.69 
Reactions  546  755 38.27 
Comments  28 40  42.85 
Members Reached  29,742  61,272  106.012 
Metrics   December 2024  27th January 2025 Percentage Change 
Impressions  100,466  100,275 -0.19
Reactions  755 526 -30.33
Comments  40  106 165 
Members Reached  61,272  64,862 5.86 
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Data ComparisonNov vs. Dec vs. Jan
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Visitors Comparison  Dec vs. Jan
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Performance Data
Article Post
Poll Post
Meme Post
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Life at TekWissen page
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Plans for Future Improvements 

• Content Strategy
• Leverage Analytics Identify optimal posting
  times based on LinkedIn analytics to maximize
  engagement. Also, regularly review
  post-performance to refine content types and
  styles. 
• Optimize Post Formats Continue experimenting
  with visual and video content to enhance appeal. 
• Incorporate Short Video Content Video posting
  will be a key focus moving forward to drive
  higher engagement and reach. 
• 4. Introducing Series Posts We are starting "Did
  You Know?" series from February to hold the
  user's attention towards our page.

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Plans for Future Improvements 

• Follower Growth Improvement 
• Organic Engagement Focus on creating
  high-quality, shareable content to naturally grow
  the follower base. 
• Community Building Drive engagement through
  meaningful interactions in comments and direct
  messages. 
• Consistent Posting Maintain a consistent
  schedule of high-quality, value-driven posts to
  keep the audience engaged. 

Engagement Goals  1. Use hashtags and analyze
the relevant posts, interact with such to drive
the audience of that posts to TekWissen
channel.  2. Analyze the top-performing hashtags
among the existing and niche posts and
incorporate the successful ones into upcoming
posts to maximize reach and engagement.  3. Boost
the social media engagement daily with the 5-5-5
Strategy comment on 5 relevant posts, like 5
posts, and spend 5 minutes interacting with
high-value audience content.  4. Monitor
engagement rates (reactions, comments, shares),
follower growth, and the performance of specific
content types like polls, memes, videos, and
articles to refine the strategy and drive
results. 
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Functionality Improvements
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Form on Website - Could we consider adding a
pop-up form instead? This would allow customers
to enter their information directly, helping us
capture leads and increase our chances of
converting users into customers.
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Form on Website - This data is related to
recruitment form which is on the homepage of the
website and on the website menu as well. (2,699)
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Pricing model - When a client inquires about the
implementation process for services like Workday,
Snowflake, SAP, or Oracle, do we provide any
pricing models or differentiated plans, such as a
Diamond, Gold, or Silver plan?
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3. Additional Support - Any information on
attractive free add-ons available for customers
who choose our implementation services?? Example-
Benefits such as 30 days of support, limited time
employee training for effective use of the cloud
platform, or dedicated onshore/offshore support
for limited time, etc,.
4. Request a Demo - Competitors are currently
offering a "Request a Demo" option, allowing
clients to schedule appointments with executives
to understand how implementation services can
benefit their businesses. We could consider
implementing a similar strategy, such as
providing the option to schedule appointments
with the team who deal with clients or creating a
general video that outlines our implementation
services, level of support, and key
differentiators.
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References

• Pricing model 
• Examples where you can find service plans and
  pricing -
• https//aspirehr.com/hcm-implementation-services/
• https//www.jadeglobal.com/workday
• https//syssero.com/services/access/
• Form on Website
• Example websites that has forms -
• https//kognitivinc.com/
• https//dexian.com/staffing/erp-recruitment/certif
  ied-workplace-expertise/section-9

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SEMRush Upgrade!
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SEMRush Upgrade!
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Recognition
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Thanks
-----Digital Marketing Team, TekWissen