Website Monetization Trends

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Website Monetization Trends

Jenny Knight Writes for Small and Medium Business
Corner SMB Corner
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This article is going to elaborate on the current
website monetization trends in the market. Before
that, it would help to have a basic understanding
of the term website monetization. This
monetization is nothing but making the content
present on the website generate revenue for the
owner of the site. Website monetization involves
a long process where you first ensure that there
is an increase in the viewership of your website.
You then identify potential buyers as well as
their preferences. Finally, the website delivers
the most appropriate content to these users and
this gradually enhances the revenues. Now that we
know what this monetization actually is, it wont
be inappropriate to speak of the most important
of the corresponding trends.

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• Many website publishers are now providing some
  initial content to users, free of cost. This will
  obviously bring in more traffic to the site. And,
  if the content is relevant, many users wont
  hesitate to pay for gaining full access to the
  entire content.
• Several website owners have now made sure that
  their portals support searches based on voice.
  This is unsurprising in this era of smartphones.
  It has been estimated that over the last year
  almost two-thirds of search queries are directly
  from voice commands.
• Publishers have realized the importance of
  including content in video format, on their
  sites. We need to note that the average user
  accessing the Internet lacks the patience to read
  lengthy content. Here, the information conveyed
  by short videos will do the job for you.
• Google has set very high standards for any
  content on the Internet to be categorized as
  top-quality one. In this respect, things have
  become tougher than they were until about a few
  years back, for website publishers. Consequently,
  they are putting in a lot of hard work to make
  certain that their portal has content that is
  unique. Site owners are making use of multimedia
  to give content that both appeals to users and
  meets Google standards. 

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• The publishers are allocating space for ads on
  specific pages of the portal, to bring about a
  rise in revenues. Though this pattern of display
  advertising is not new yet, it is still very
  effective in website monetization.
• More and more portal owners are opting for native
  advertising, which is considered to be a better
  option than having display ads. The native ads
  easily get blended with the content and they just
  appear as a continuation of what the user is
  reading/ viewing. They do not interrupt user
  activity the overall user experience is not
  hindered.
• Many businesses have learned the hard way that
  disruptive ads will only make consumers leave
  their sites for good. This situation can be
  avoided by relying more on native ads.

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• Numerous publishers have now chosen affiliate
  marketing, to aptly monetize their websites.
  Here, the portal advertises the services and
  products of other businesses and is paid for
  every sale. The affiliate partner provides a
  unique link to the site and they keep track of
  all sales completed through it. The business gets
  compensated accordingly.
• For the last couple of years, several businesses
  have been offering paid membership to users, for
  access to their sites. These sites deliver the
  content of unquestionable quality. In return for
  the payment, users benefit from the highly
  helpful information on the website.

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