Strategies for Leveraging Collectible Custom Plushies

1
STRATEGIES FOR LEVERAGING COLLECTIBLE CUSTOM
PLUSHIES
Let's explore practical strategies brands can use
to leverage collectible custom plushies for
marketing success.
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2
CREATING DESIRABLE AND COLLECTIBLE PLUSH DESIGNS
The design of your custom plushies is paramount.
It's the foundation of their collectibility. Limi
ted Editions and Rarity Character Development and
Storytelling Variations and Sets
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3
BUILDING A COLLECTING EXPERIENCE
Creating a positive and engaging collecting
experience is just as important as the design of
the custom plushies themselves. Numbered
Editions and Certificates of Authenticity
Packaging and Presentation Online Communities and
Fan Clubs
www.EverLighten.com
4
INTEGRATING COLLECTIBLE PLUSHIES INTO MARKETING
STRATEGIES
Integrating collectible custom plushies into your
overall marketing strategy can significantly
amplify their impact. Social Media Campaigns and
Contests Loyalty Programs and Exclusive
Access Collaborations and Partnerships
www.EverLighten.com