Image Banner Ads Vs Video Banner Ads

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Image Banner Ads Vs Video Banner Ads
James Bolte Writer at Bestinfo-log.com, made many
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Image banner ads are extremely common form of
advertisements that are used by businesses all
over the world. Compared to that, video banner ad
is a relatively new phenomenon that is also
producing really great results for the business
firms. If you look at YouTube, you will most
likely find video ads crafted by numerous brands
that are already doing the rounds there. While
television adverts have been there for decades,
these video banner ads are especially made for
the online world. The truth is that most people
these days tend to make use of the internet when
they are looking to do research for a certain
type of product prior to buying them. For this
reason, business firms make use of both image
banner ads and video banner ads to lure in more
and more customers and enhance their sales. One
of the things that you will need to decide when
you are planning your digital marketing campaign
is whether you should use image banner ads or
video banner ads. Most companies tend to use both
as they can deliver optimum results when used
together. That being said, you must know about
the effectiveness of these advertisement methods
if you are looking to enhance your profit margins.

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Image Banner Ads Or Video Banner Ads Which Are
More Effective? When comparing between image
banner ads and video banner ads, it can be easily
surmised that image banner ads are much more
limited when it comes to what they can
communicate to the viewers. On the other hand,
videos are capable of communicating entire
stories and concepts. When consumers see a video
ad, they become deeply immersed into the story of
the brand and start to really care for what it
has to offer in terms of value rather than solely
focusing on its products and services. Therefore
videos naturally help to captivate the viewers in
a much more profound manner. Therefore it can be
said that videos are typically much more superior
when compared to the traditional banner ads. This
is also especially true for brands that
predominantly work as a visual company. Brands
that deal with clothing items, flowers,
gardening, book illustration and real estate can
especially benefit from video banner ads. This is
because traditional image banner ads can hardly
do justice to products that these companies have
to offer. Videos on the other hand can easily
capture the products from various angles so that
potential customers can easily know what they are
looking at.

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Another major issue with traditional image banner
ads is that most of us have become somewhat
immune to them. Banner ads have been in use for a
long time and plenty of people do not even notice
that they are there. Such immunity to image
banners has given rise to the term of banner
blindness. The video ads on the other hand is a
new kind of advert which means that people are
not that immune to them and they can definitely
help a lot when it comes to boosting the sales
margins.

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