Benchmarking: Measuring Brand Performance with AI

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Benchmarking Measuring Brand Performance with AI
Your brand is being constantly discussed,
evaluated, and compared by customers and non-
customers alike. The perceptions formed by these
individuals, whether expressed on social media
or captured through research data, play a
significant role in shaping your brands
reputation and market position. But how can you
transform these unbiased opinions into actionable
insights that drive competitive advantage? Enter
competitive benchmarking powered by patented AI
techniquesan innovative approach that allows you
to measure and compare your brands performance
against competitors in the digital domain. What
sets our competitive benchmarking apart is the
Intelligent Analystour patented AI method that
provides an unbiased view formed from customer
opinions rather than prompted questions. This
approach ensures that the insights generated are
not influenced by the way questions are framed,
leading to more accurate and reliable
benchmarks. The Need for Competitive
Benchmarking Whether it is through online
reviews, social media posts, or feedback
collected from surveys, these voices represent a
goldmine of information. However, this wealth of
data can be overwhelming, and without a
structured approach to analyzing it, valuable
insights can be
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• lost. They share experiences with product
  features, ingredients, benefits, packaging,
  website, shopping experience, likes and dislikes.
• What if you could systematically convert these
  unbiased opinions into a competitive profiling
  model that is not only actionable but also
  tailored to your specific market needs? This is
  where AI-driven competitive analysis comes into
  play. By combining your internal data with
  external feedback, you can analyze user
  experiences and measure your brands performance
  against competitors in a way that was previously
  unimaginable.
• Transforming Perceptions into Actionable Insights
• The power of AI lies in its ability to process
  vast amounts of data quickly and accurately. With
  our patented AI techniques, we can take the raw,
  unfiltered opinions of customers and non-
  customers and turn them into meaningful
  benchmarks that reflect your brands standing in
  the market. Here is how it works
• Combine Internal and External Data
• We start by integrating your internal data, such
  as customer feedback and sales metrics, with
  external data collected from social media,
  reviews, and other sources. This comprehensive
  dataset allows us to analyze user experiences and
  perceptions in a way that provides a full
  picture of your brands market position.
• AI-Driven Analysis
• Our AI algorithms then go to work, identifying
  key factors that influence purchase and
  likelihood to purchase within your category. This
  analysis reveals what customers value most in a
  product and how well your brandand your
  competitorsperform against these
• criteria.
• Benchmarking Against Competitors
• Using our AI-driven benchmarks, we compare your
  brands performance against competitors. This
  comparison not only highlights your strengths but
  also identifies areas where you may be falling
  short. Importantly, our patented method is
  designed to generate calibrated benchmarks that
  can assess the strengths of even smaller brands
  with low salience on specific attributesensuring
  that no key player is overlooked. On the other
  hand, it also ensures that dominant market share
  brands do not get overrepresented in the
  analysis.
• The Impact of Effective Benchmarking
• The insights gained from competitive profiling
  can have a profound impact on your business. By
  understanding what factors matter most to
  customers, you can make informed decisions that
  drive growth and profitability. For instance, our
  analysis has shown that companies can achieve up
  to a 15 profit impact by removing features that
  do not matter to customers and identifying those
  that drive user preference.
• The brand can then focus on improving and
  marketing features that matter and reduce costs
  associated with features that matter less.
  Moreover, it allows you to identify the leaders
  in your categorythose competitors who are
  excelling in the attributes that customers value
  most and quantifying the gaps. Armed with this
  knowledge, you can develop strategies to close
  the gap, whether through product enhancements,
  marketing efforts, or customer engagement
  initiatives.
• Who Can Benefit from Competitive Benchmarking?

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• Competitive analysis is particularly valuable for
  B2C companies operating in highly competitive
  environments. When brand differentiation is
  critical to success, understanding how you stack
  up against the competition is essential. Whether
  you are a large enterprise or a smaller brand
  with lower visibility, our AI-driven approach
  ensures that you gain a comprehensive view of
  the competitive landscape.
• Monitor brand evolution with quarterly
  dashboards, as the analysis can be repeated once
  a quarter and visualised on an online dashboard.
  This gives easy access to multiple stakeholders
  to monitor the brand performance and competitive
  insights on an ongoing basis and drive action
  plans for continuous improvement and more
  transformative initiatives.
• Simple Steps to Get Started
• Getting started with GrapheneAIs competitive
  benchmarking is straightforward
• Identify Your Brand and Category Begin by
  selecting the brand and product category you
  want to analyze and provide current market
  shares.
• Decide on Data Integration Consider combining
  internal data with external data for a more
  comprehensive analysis.
• Secure Data Processing Our teams will set up a
  secure process for handling your data, ensuring
  compliance with your organizations guidelines.
• Collect Your Report A final report can be
  collected within 6-8 weeks. Final Thoughts
  Benchmarking Is the Key to Stay Ahead
• In an era where customer perceptions can make or
  break a brand, competitive
• benchmarking offers a powerful tool for staying
  ahead of the competition. By leveraging AI to
  transform unfiltered opinions into actionable
  insights, you can make data-driven decisions
  that enhance your brands performance and drive
  growth. Whether you are looking to refine your
  product offerings, improve customer satisfaction,
  or outmaneuver competitors, AI-driven
  competitive analysis is your key to success.
• Contact us to know more about case studies from
  other clients who have benefited from this.