On Page SEO - Digital Pundit - PowerPoint PPT Presentation

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On Page SEO - Digital Pundit

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In this presentation, the proper knowledge of on page SEO (Search Engine Optimization). – PowerPoint PPT presentation

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Date added: 17 October 2024
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Title: On Page SEO - Digital Pundit


1
ONPAGE SEO
(Search Engine Optimization)
BY ADESH JAIN
2
Introduction to SEO Services
Welcome to our comprehensive guide to SEO
services. In today's digital age, having a strong
online presence is crucial. SEO, or Search
Engine Optimization, is the process of optimizing
your website to rank higher in search engine
results, driving more organic traffic and
increasing visibility. Join us as we explore the
core elements and benefits of our SEO services
3
What is SEO?
Understanding SEO Firstly, the full form of SEO
is Search Engine Optimization. SEO is the process
of improving a website to rank well in search
engine results. So, that we get quality and
quantity of the traffic.
4
On-Page SEO
On-Page SEO Techniques
On-page SEO focuses on optimizing individual web
pages. Key elements include
  • Keyword research and optimization
  • Title 60-65 characters limit
  • Meta Description
  • Image Optimization
  • Header tags (H1, H2, etc.)
  • Content Optimization
  • Keyword Density 2 to 3
  • Robots Tag

5
On-Page SEO
On-Page SEO Techniques
  • URL Optimization
  • Sitemap. XML
  • Sitemap. HTML
  • 301 302 Redirect
  • Schema Code Setup
  • Canonicalication
  • Robots.txt
  • Anchor Tag Optimization

6
WHAT SEARCH ENGINE DO ?
1. Crawling 2. Indexing 3. Retrival 4.Ranking
7
CRAWLING
Crawling is the process of reading website codes
(content)
8
Indexing
Indexing means storing your website pages copy in
search engine database
9
Retrival
Retrival means fetching results from database
when user asks for it
10
RANKING
Ranking is the process of placing a webpages on a
result page in response to a user query
11
DIFFERENT TYPES OF SEARCH ENGINES
Bing.com Yahoo.com Ask.com Aol.
com Baidu.com Yandex.com DuckDuckgo.com Google.com
12
TYPES OF KEYWORDS
There are two types of keywords
  1. Primary Keyword

Primary keyword is the main term or phrase that a
webpage is optimized for in search engine results
2. Secondary Keyword
Secondary keyword are related terms that
complement a primary keyword and help search
engines understand where page is about
13
Conclusion
Let's Get Started
Ready to take your online presence to the next
level? Contact us today to learn more about our
SEO services and how we can help your business
grow. Thank you for your time and consideration
14
Contact Information
Stay Connected
panditdigital_at_gmail.com Digital Pundit - Digital
Marketing Course in Ahemdabad Contact no. 091737
49033
15
Thank You
JAI JINENDRA
BY ADESH JAIN
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