DIGITAL MARKETING SERVICES IN ZIRAKPUR

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Digital Marketing
www.tubrostechnologies.com
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Introduction to Digital
Marketing
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Digital marketing is the practice of promoting
products or services using digital channels to
reach consumers. It involves leveraging various
online platforms and tools to connect with
potential customers where they spend much of
their time online. Key Components SEO,
SEM, Social Media, Content Marketing, Email
Marketing, etc.
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Digital Marketing
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Channels Search Engine Optimization (SEO) Search
Engine Marketing (SEM) Social Media
Marketing Content Marketing Email Marketing
Affiliate Marketing
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Advantages of Digital
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Marketing
Wider audience reach Cost-effectiveness Precise
targeting Measurable results Interactive
engagement
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Search Engine Optimization (SEO)
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The process of optimizing website content to rank
higher in search engine results pages
(SERPs). Key Strategies Keyword Research On-page
SEO Off-page SEO Technical SEO
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Search Engine Marketing (SEM)
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Paid advertising on search engines like Google
and Bing. Key Strategies Pay-Per-Click (PPC)
Advertising Google Ads Bing Ads
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Social Media
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Marketing (SMM) Using social media platforms to
promote products or services and engage with the
audience. Platforms Facebook Instagram Twitter
LinkedIn TikTok
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Content Marketing
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Creating and distributing valuable, relevant
content to attract and engage a target
audience. Types of Content Blogs
Videos Infographics Ebooks
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Email Marketing
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Sending targeted emails to prospects and
customers to nurture relationships and drive
sales. Types of Emails Newsletters Promotional
Emails Transactional Emails
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Affiliate Marketing
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Partnering with individuals or companies
(affiliates) to promote products, earning a
commission for each sale made through their
referral. Partners Influencers Bloggers Affiliate
networks
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Pay-Per-Click Advertising (PPC)
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• Online ads where advertisers pay a fee each time
  their ad is clicked.
• Platforms
• Google Ads Facebook Ads LinkedIn Ads

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Conclusion
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Summarize key points discussed in the
presentation Reinforce the significance of
digital marketing for businesses in today's
digital age Encourage the audience to explore and
implement digital marketing strategies to stay
competitive