PDF Citizen Coke: The Making of Coca-Cola Capitalism

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Citizen Coke The Making of Coca-Cola Capitalism
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quotCitzen Coke demostrates a complete lack of
understanding about8230th Coca- Cola
system8212pat and present.quot8212Te Ryan,
the Coca-Cola CompanyBy examining 8220threal
thing8221ingredient by ingredient, this
brilliant history shows how Coke used a strategy
of outsourcing and leveraged free public
resources, market muscle, and lobbying power to
build a global empire on the sale of sugary
water. Coke became a giant in a world of
abundance but is now embattled in a world of
scarcity, its products straining global
resources and fueling crises in public health.
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Citizen Coke The Making of Coca-Cola Capitalism
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