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Crossing the Chasm Marketing and Selling
Technology Projects to Mainstream Customers
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Crossing the Chasm Marketing and Selling
Technology Projects to Mainstream Customers
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Description
Here is the best-selling guide that created a new
game plan for marketing in high-tech industries.
Crossing the Chasm has become the bible for
bringing cutting-edge products to progressively
larger markets. This edition provides new
insights into the realities of high-tech marketing
, with special emphasis on the Internet. It's
essential reading for anyone with a stake in the
world's most exciting marketplace.