What is Email Verification (1)

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What is Email Verification
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Email verification is the process of confirming
the validity and existence of an email address.
It ensures that the email provided by a user
during registration or sign-up is genuine and can
receive communications. By verifying email
addresses, businesses can significantly reduce
bounce rates. Bounces occur when emails cannot be
delivered due to invalid addresses, which can
negatively impact sender reputation and email
deliverability.
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Here are some advantages of email verification
Validating email addresses enhances email
deliverability. Messages are more likely to reach
recipients' inboxes rather than being flagged as
spam or blocked by email providers. Email
service providers (ESPs) evaluate sender
reputation based on factors like bounce rates and
spam complaints. Verifying emails helps maintain
a good sender reputation by ensuring emails reach
valid recipients. Clean email lists with
verified addresses ensure that businesses have
accurate customer data.
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