Digital Marketing Training In Bangalore

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ORGANIC MARKETING
A LONG-TERM DIGITAL MARKETING STRATEGY
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WHAT IS ORGANIC MARKETING?

• Marketing techniques that focus on natural/unpaid
  ways to promote products/services
• Examples content marketing, SEO, social media
  marketing, email marketing
• Builds trust and rapport with your target
  audience over time

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BENEFITS OF ORGANIC MARKETING

• Cost effective way to market with little/no
  advertising spend
• Helps build brand awareness and authority
• Drives high-quality, opt-in traffic to your
  website
• Nurtures relationships with prospects through the
  sales funnel

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DEVELOPING AN ORGANIC MARKETING STRATEGY

• Define your goals (brand awareness, lead gen,
  etc)
• Research your target audience and where they're
  active
• Plan out content topics and formats
• Create a content calendar and schedule
• Measure results and continually optimize

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By investing time into organic marketing efforts,
you can cost-effectively attract prospects,
nurture relationships, and grow your business
sustainably over time..
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KEY PRINCIPLES OF ORGANIC MARKETING

• It prioritizes providing value and education over
  direct selling
• It aims to build trust, authority and strong
  relationships
• It embraces a permission-based approach -
  customers opt-in
• It uses a mix of channels like content, SEO,
  social media, email
• It focuses on long-term, sustainable growth
  rather than quick wins

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CORE ORGANIC MARKETING CHANNELS
Content Marketing

• Blog posts, videos, podcasts, ebooks, whitepapers
• Useful, engaging content that attracts your
  target audience

Search Engine Optimization (SEO)

• Keyword research to target relevant searches
• Technical and on-page SEO tactics
• Link building to improve domain authority

Social Media Marketing

• Sharing content and offers on social platforms
• Engaging with your audience and target customers
• Building a loyal community around your brand

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WHAT IS ORGANIC CONTENT?
creating high-quality content that gives
prospective consumers value for low to no cost,
organic marketing aims to attract and convert
people who find them naturally. Investing in
organic marketing means that youll be playing
the long game. From growing an audience on your
social media to filling your blog with quality,
relevant content, organic marketing takes time
and consistent effort. The main goal of organic
marketing is to increase brand awareness and
build a connection with your audience, whether
through educational or entertaining content.
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WHY IS IT SO IMPORTANT?
Organic marketing encourages an emotional
connection between your customers and your brand,
which is a major driver of a positive brand
experience. Through content that is focused on
helping, educating, or entertaining your
customers, organic marketing allows you to
connect to them without the barrier of needing to
sell in your way. ,
Your research and analytics may have one idea of
the audience you should be targeting, but there
might be a surprising group of people looking to
use your product or service in different ways. By
using organic marketing, you can optimize for
covering and reaching both.
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audience that organic marketing reaches
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10 ORGANIC MARKETING CHANNELS
Search engine optimization (SEO) Social media
channels Lead magnets Email campaigns Live events
and webinars Podcasts Digital PR Content
partnerships Affiliate marketing Customer
testimonials
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ORGANIC MARKETING
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ORGANIC VS PAID MARKETING
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OUR CONTACT
nidmindia_at_gmail.com
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btm layout
9611361147
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THANK YOU
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