Dynamics of Consumer Behavior in the Digital Age

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DYNAMICS OF CONSUMER BEHAVIOR IN THE DIGITAL AGE
Presented By Martechcube
www.martechcube.com
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INTRODUCTION
The digital era came, and it has changed consumer
behavior a lot, thus making brand engagement and
purchase decisions a lot different. At the
intersection of social media and e-commerce, a
big change is happening, and it will be the
foundation for retailers and marketers to keep
their businesses going. We will examine the
numerous ways in which these changes are
redefining the fields of marketing and retail.
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