EXPAND YOUR REACH WITH SEARCH MARKETING

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EXPAND YOUR REACH WITH SEARCH MARKETING

The Smareters
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Introduction
The Smareters

• For businesses, a growing audience is synonymous
  with greater conversion rates and CTRs on their
  digital platforms. This is especially true for
  new or local companies, who always seek solutions
  to boost their reach.
• A significant share of web traffic is generated
  through online search engines, with Google
  emerging as the top player with 83.49 market
  share, followed by Bing (9.19). Search marketing
  is one of the most effective ways to grow your
  target audience. However, simply implementing
  search marketing is not enough you must do it
  right to see desirable results.
• Learn how a comprehensive search marketing
  strategy helps captivate your audience and expand
  your online reach.

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What Is Search Marketing?
The Smareters

• Search marketing, also called search engine
  marketing, refers to tools and techniques that
  help businesses fulfill their goals by leveraging
  search engines. Search marketing techniques
  enable web pages to appear at the top of search
  engine rankings, improving brand visibility and
  generating website traffic.
• There are two primary components of search
  marketing
• Search Engine Optimisation (SEO) Improves
  visibility organically by enabling webpages to
  rank higher on search engines
• Pay-Per-Click (PPC) Placing paid ads at the top
  of SERP that lead users to your business website

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Benefits of Search Marketing
The Smareters

• Search marketing is a simple and effective way to
  widen your customer base. Some of the benefits of
  search marketing include
• Improving brand awareness Search marketing
  strategies increase your brands visibility and
  products, boosting brand awareness.
• Driving organic traffic Optimising website
  content and crafting effective SEO strategies
  drive traffic to your desired online channels.
• Improving user engagement Search marketing
  boosts click-through rates, increases session
  length, and reduces bounce rates.
• Generating greater revenue and conversions
  Search marketing encourages visitors to click on
  CTAs, boosting conversions and sales.
• Capturing local audiences Targeted PPC
  campaigns enable netizens to explore local
  businesses and contact them through digital
  channels.

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Leveraging Search for Growing Your Audience
The Smareters

• Now that we know about the benefits of search
  engine marketing, it begs an important question
  How do you expand your target market using search
  marketing?
• Heres how
• Plan Ahead
• Define the goals you want to achieve with your
  search marketing strategy before implementing
  your search campaign. Planning for your SEO and
  PPC strategy in advance is the best way to ensure
  its success.
• Know Your Audience
• Businesses need to define their target audience
  before setting about to capture them. Segregating
  your audiences into different target groups
  enables you to craft unique search strategies to
  capture them best. On the other hand, knowing
  their pain points and problems allows you to
  craft content and campaigns that aim to solve
  them.

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Contact Us
The Smareters

• Location Hyderabad, Telangana 500032
• Contact 91 7396 010 630
• E-mail info_at_thesmarketers.com
• More information about the topic visit
  https//thesmarketers.com/blogs/marketing/search-
  marketing/