Title: Sanitary Pads Market : Analysis and Outlook
1Sanitary Pads Market Expected to Reach USD 28
Billion by 2032
2- Global sanitary pads market is poised to record
over 4 CAGR from 2023-2032. - The growing efforts by manufacturers on RD
investments to offer more comfortable and
efficient sanitary pads will add to the market
growth. For instance, in October 2022, personal
hygiene brand Soothe Healthcare invested over USD
21 million (Rs 175 crore) for further growing its
distribution channels and expanding its reach
across women in the tier two and three markets.
The influx of advanced materials and technologies
has also resulted in the advent of superabsorbent
polymers and improved pad designs to offer better
absorption and leakage prevention. - The overall sanitary pads industry is segmented
based on type, distribution channel, and region.
3- In terms of type, the reusable sanitary pads
market may record 4.5 CAGR from 2023-2032 driven
by rising popularity of cloth pads and washable
menstrual pads owing to their eco-friendly and
sustainable nature. Unlike their disposable
counterparts, these pads help reduce the
environmental impacts. The growing focus on
innovations to match the surging consumer
requirements will influence the segment growth.
For instance, in September 2021, Denmark-based
LastObject launched LastPad, its new reusable
sanitary towel. - With respect to distribution channel, the
sanitary pads industry size from the hospital
pharmacy segment is expected to hit 3.5 CAGR up
to 2032. Hospital pharmacies significantly
contribute to patient safety as they verify
medication orders, offer accurate drug
information, and assist prevent medication
errors. The assistance to hospital staff in
obtaining personal hygiene items will also add to
the segment expansion.
4Regionally, Europe sanitary pads market size is
expected to observe 3 growth rate through 2032.
The surging awareness of menstrual health and
hygiene has made way for initiatives to reduce
the stigma around menstruation while promoting
access to sanitary products for women and girls.
The evolving regulatory requirements coupled with
the higher demand for eco-friendly and
sustainable sanitary pads will add to the
regional market growth.
- Johnson Johnson
- Procter Gamble
- Kimberly-Clark
- Unicharm Corporation
- Unilever plc.
- Edgewell Personal Care
- Premier FMCG (Lil-lets UK Limited)
- Ontex
- Kao corporation
- first quality enterprises
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