4 Simple Steps to Optimise Your Website

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4 SIMPLE STEPS TO OPTIMISE YOUR WEBSITE
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Website optimisation is the practice of using
tools and strategies to overall improve the state
and performance of a website for the purpose of
attracting visitors for conversions. There are
many ways to ensure your website is performing
optimally, and it is easy to get overwhelmed and
decide what to tackle first. Here are 4 methods
that you can get started on right away.
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Keyword Research
Every website should have keywords that are
representative of the websites content. These
keywords are what your potential visitors may
type into a search engine (such as Google) with
the goal to end up on your website. Youll be at
an advantage if you can find keywords that people
are searching for, yet are not too competitive
with other businesses. For additional help with
this, you could try out Googles keyword
planneralthough you will need a Google account
in order to use this planning tool.
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Create Content with Keywords
Your content should be centered around your
keywords, or vice versa. If you have not created
your content yet, then make sure you incorporate
the keywords. Otherwise, use your keywords to
create your content and then expand on them
accordingly. With this process, you still need
to keep readability, flow and engagement in mind.
The keywords in your content need to make sense,
and visitors need to be able to follow the
content easily. Essentially, your visitors will
need to see how the chosen keywords are relevant
to the content. There is nothing worse than
bloating your content with unnecessary keywords.
This could work against you and have visitors
leaving your website prematurely.
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A Speedy Website
There are quite a few strategies you can employ
to increase the speed of your site. With some of
themsuch as website caching, minimizing site
plugins and scripts you may need the help of a
developer or other technical assistance as part
of a web agency. Other simpler strategies
involve ensuring your site is served by a more
reliable web host, compressing your image sizes,
and fixing broken links.
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Make it Mobile-Friendly

• With most web visitors accessing the internet
  from their smartphones, it will be important to
  ensure that your website is functional and
  attractive on a mobile phone. It is getting
  easier to manage this as some web hosts have
  mobile optimisation offered as part of their
  service and many site themes from web platforms
  (such as WordPress or Squarespace) have built-in
  mobile optimisation as part of their design. If
  you have had a custom website built, you should
  double-check with your web developer that your
  site will show up as intended on a mobile phone.

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If you are stuck on any of these strategies, you
can contact us at Rise Digital Media for
additional guidance. Furthermore, if you have
implemented these strategies already and youre
looking to level up in the area of website
optimisation, you can ask us at Rise Digital for
a website assessment. If you are looking for SEO
Melbourne then Rise Digital Media is one of the
best local SEO Company in Melbourne offers top
SEO services by expert consultant at affordable
prices.
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Also Read
Build a Solid SEO Foundation for Your Business
with SEO Services in Melbourne Does Pay Per
Click (PPC) Work for Local Businesses in
Melbourne?
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Contact Us
info_at_risedigitalmedia.com.au www.risedigitalmedia.
com.au/seo-melbourne
E-mail Website Phone Address
1800 319 629 Suite 907/587 Little Collins St,
Melbourne VIC 3000