Technical SEO

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TECHNICAL SEO
PRESENTATION
Created by Shweta Vij
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Technical SEO Fundamentals
Enhancing Your Website's Visibility and
Performance
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What is Technical SEO?
Technical SEO refers to optimizing the technical
aspects of a website to improve its search engine
visibility and user experience.
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Importance Of Technical SEO
It ensures search engines can crawl, index, and
understand your site effectively, leading to
better rankings and user satisfaction.
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Website Speed Optimization
Importance of fast loading times
Techniques for improving speed (caching, image
optimization)
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Mobile Responsiveness
The significance of mobile-friendly design
Implementing responsive design and mobile
optimization techniques
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Crawlability and Indexability
Ensuring search engine bots can crawl and index
your site
Using robots.txt, XML sitemaps, and canonical
tags effectively
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Schema Markup and Rich Snippets
Definition of schema markup and rich snippets
Schema .org is the mark up language of HTML
Snippets Consists of URL,Title and Description
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Benefits of Schema Markup and Rich Snippets
Benefits of implementing structured data
(enhanced search results, improved click-through
rates)
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Technical SEO Tools and Resources
Overview of essential tools for technical SEO
analysis and optimization (e.g., Google Search
Console, Screaming Frog, PageSpeed Insights)
Recommended resources for staying updated on
technical SEO best practices (blogs, forums)
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Thank you for your Cooperation