DIGITAL MARKETING

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DIGITAL MARKETING
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WHAT IS DIGITAL MARKETING
Digital marketing is process of promoting brands
digitally. It is also called online marketing.
This online marketing has became mandatory in all
fields.
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DIGITAL MARKETING KEYCOMPONENTS
There are seven keycomponents

• SEO Social media optimization.

• SMM Social media marketing.

• SMO Social media optimization.

• ORM Online reputation management.

• E-MAIL Marketing.

• CONTENT Marketing.

• PPC Pay per click.

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DIGITAL MARKETING BENEFITS
A BROAD GEOGRAPHIC REACH
COST EFFICENCY
QUANTIFIABLE RESULTS
EASIER PERSONALIZE
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ADAVNTAGES OF ONLINE MARKETING

• Global reach
• Lower cost
• Social currency
• Improved coversation rate

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DISADVANTAGES OF MARKETING

• Time consuming
• Weak eyesight
• High competition
• Security and privacy access

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SOCIAL MEDIA OPTIMIZATION
It is about helping search engines understand
your content, and helping users find your site
and make a decision about whether they should
visit your site through a search engine.
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SOCIAL MEDIA MARKETING
It is marketing that targets social platforms
like Facebook, Instagram, TikTok for brand
promotion, target audience growth, driving
website traffic, and increasing sales.
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SOCIAL MEDIA OPTIMIZATION
It is the use of a number of outlets and
communities to generate publicity to increase the
awareness of a product, service brand or event.
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ONLINE REPUTATION MARKETING
It is s subhis a piece of software designed to
translate between the data representations used
by databases and those used in object-oriented
programming.
Add a subis a piece of software designed to
translate between the data representations used
by databases and those used in object-oriented
programming.heading
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EMAIL MARKETING
Email marketing is a powerful tool that
businesses can use to build stronger
relationships with their customers and drive
sales.
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CONTENT MARKETING
It is a marketing strategy used to attract,
engage, and retain an audience by creating and
sharing relevant articles, videos, podcasts, and
other media.
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PAY PER CLICK
It is a marketing strategy used to attract,
engage, and retain an audience by creating and
sharing relevant articles, videos, podcasts, and
other media.