Soju Market Report 2024

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GLOBAL SOJU MARKET REPORT 2024
Global,Regional,CountryAnalysis
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INTRODUCTION
Popular Korean distilled alcoholic beverage soju
is usually prepared from sweet potatoes, wheat,
barley, or rice. Its clear, colorless look and
mild, sweet flavor profile are well-known
attributes. Soju has great cultural significance
in Korea, where it is frequently drunk at meals,
parties, and social events. It has also grown in
popularity abroad, becoming a mainstay in bars
and restaurants serving Korean food worldwide.
Soju is so popular because it may be used as a
foundation for cocktails or as a stand-alone
beverage. Furthermore, a wider group of consumers
seeking distinctive drinking experiences have
been attracted to the market by diverse flavor
infusions and packaging improvements.
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KEY INSIGHTS
MARKET SIZE USD 6154.2 million
2024
CAGR 5.00
2024- 2031
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REVENUE MARKET SHARE BY SEGMENTS 2022

• Distilled Soju
• Diluted Soju

Type Segment

• Bottle
• Can
• Carton

Packaging Segment

• Below 20 Years Old
• 20 40 Years Old
• 40 60 Years Old
• Above 60 Years Old

Application Segment

• Online
• Offline - Supermarkets
• Specialty Stores
• Liquor Store

Distribution Channel

• Classic
• Fruity
• Herbal

Flavor Segment
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Global Soju Market Revenue share for 2024
North America 40
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• Rising Disposable Incomes to Increase the Demand
  Globally
• Shifting Cultural Trends to Propel Market Growth

Drivers
Competition from Other Alcoholic Beverages to
Limit the Sales
Restraints
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AUTHOR'S PERSPECTIVE

• The global Soju market will expand significantly
  by 5.00 CAGR between 2024 to 2031.
• To accommodate a wide range of consumer
  preferences, manufacturers are launching new
  flavors, packaging designs, and luxury products.
• Through subsidies and advertising campaigns, a
  few Asian countries are helping the homegrown
  Soju sector.

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KEY PLAYERS
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