what is digital marketing

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Thedigitalkeys.in
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What is Digital Marketing?

• Digital marketing is like using the internet to
  tell people about your business. It involves
  using websites, social media, and other online
  tools to connect with customers, show them what
  you offer, and encourage them to buy or use your
  services.

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Why Digital Marketing is important?

1. Reach Everyone With digital marketing, you can
   talk to people all over the world. It's like
   having a big sign that everyone can see, no
   matter where they are.
2. Save Money It's often cheaper than traditional
   ways of advertising. Even small businesses can
   use digital marketing without spending a lot of
   money.

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3. Talk to right people You can choose who sees
your ads. If you're selling skateboards, you can
show your ads to people who love
skateboarding.4. See How Well You're Doing
With digital marketing, you can see if people are
looking at your website, clicking on your ads,
and buying your stuff. It's like having a report
card for your business.
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Brief Overview of Key Digital Marketing Channels

1. Search Engine Optimization (SEO) SEO involves
   optimizing websites to rank higher on search
   engine results pages (SERPs). The goal is to
   increase visibility and organic (non-paid)
   traffic.
2. Search Engine Marketing (SEM) SEM includes paid
   advertising on search engines, commonly known as
   Pay-Per-Click (PPC) advertising. Advertisers bid
   on keywords to display their ads prominently in
   search results.

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3. Social Media Marketing (SMM) SMM involves
leveraging social media platforms (e.g.,
Facebook, Instagram, Twitter) to connect with the
target audience, build brand awareness, and
promote products or services.4. Content
Marketing Content marketing focuses on creating
and distributing valuable, relevant, and
consistent content to attract and retain a
clearly defined audience. This can include blog
posts, articles, videos, and more.
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5. Email Marketing Utilizes email to communicate
with current and potential customers, delivering
personalized content, promotions, and
updates.6. Affiliate Marketing In affiliate
marketing, businesses reward affiliates
(partners) for driving traffic or sales to their
website through the affiliate's marketing
efforts.
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7. Influencer Marketing Collaborates with
influencers (individuals with a significant
online following) to promote products or services
to their audience.8. Mobile Marketing Mobile
marketing targets users on mobile devices, such
as smartphones and tablets. This includes mobile
apps, mobile-optimized websites, and SMS
marketing.
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9. Video Marketing Video marketing utilizes
videos to promote products or services. This can
include promotional videos, tutorials,
testimonials, and live streaming.10. E-commerce
Marketing E-commerce marketing involves
promoting and selling products online. Strategies
may include online advertising, social media
marketing, and email campaigns to drive sales.
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Thank You